Top Ads on Blackwood Fitness

Blackwood Fitness Background Introduction:

Adelaide's best value 24 hour fitness centre, 17 personal trainers and over 90 group fitness classes over three studios each week.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Blackwood Fitness has been advertising and marketing on Facebook for many years. And Blackwood Fitness has placed 2 of ads on the Facebook platform in the last month. In the past few years,Blackwood Fitness has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Blackwood Fitness on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Blackwood Fitness. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Blackwood Fitness.


1.Blackwood Fitness Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Blackwood Fitness  Blackwood Fitness  Blackwood Fitness
Page Categories  Fitness Venue  Fitness Venue  -
Marketing Objectives Other  Other  -
ECommerce Softwares  wordpress  wordpress  -

Blackwood Fitness Marketing Objectives Analysis: 

Blackwood Fitness has been operating in Fitness Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Blackwood Fitness best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Blackwood Fitness Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  12 MONTH UPFRONT MEMBERSHIP $249 for 12 Months Membership. All Classes + PT Pack.  12 MONTH GYM MEMBERSHIP
Ad Copy Text  12 MONTH FULL CLUB MEMBERSHIP $249 for 12 Months Full Club Unlimited Membership. All Classes, Adela...  12 MONTH MEMBERSHIP $249 for 12 Month Full Club Membership, All Classes, No Joining Fee, No Cancell...  -
Link Description  12 MONTH UPFRONT MEMBERSHIP $249 for 12 Months Membership. All Classes + PT Pack.  $249 for 12 Month Full Club Membership, All Classes, No Joining Fee, No Cancellation Fee. Start Your Journey Today  -
Website Link  -
Text Word Count 184  135  -
Like 0  0  -

Blackwood Fitness Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Blackwood Fitness Top 1 ads got 0 likes. Blackwood Fitness uses a sentence with the finishing touch title: “12 MONTH UPFRONT MEMBERSHIP $249 for 12 Months Membership. All Classes + PT Pack.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Blackwood Fitness shared 184 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Blackwood Fitness should continue to optimize the ad content.

3.Blackwood Fitness Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2019-05-06-2019-05-08  2019-05-06-2019-05-08  -
Landing Page Link   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Blackwood Fitness are successful.

Blackwood Fitness Creative Analysis: 

Blackwood Fitness placed a Image ad in 2019-05-06-2019-05-08, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Blackwood Fitness Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Blackwood Fitness has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Blackwood Fitness Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-06-2019-05-08  2019-05-06-2019-05-08  -
During  3 days  3 days
Like  0  0  -
Share  0  0  -
Comment  0  0  -

Advertising effectiveness is a direct manifestation of advertising. Blackwood Fitness ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Blackwood Fitness, helping Blackwood Fitness to grasp the ad data more clearly.