Top Ads on Black Market Restaurant

Black Market Restaurant Background Introduction:

Вlack Market - место, куда приходят за исключительными деликатесами, доступными ценителям и гурманам

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Black Market Restaurant has been advertising and marketing on Facebook for many years. And Black Market Restaurant has placed 7 of ads on the Facebook platform in the last month. In the past few years,Black Market Restaurant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Black Market Restaurant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Black Market Restaurant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Black Market Restaurant.

BigSpy

1.Black Market Restaurant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Black Market Restaurant  Black Market Restaurant  Black Market Restaurant
Page Categories  Modern European Restaurant  Modern European Restaurant  Modern European Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

Black Market Restaurant Marketing Objectives Analysis: 

Black Market Restaurant has been operating in Modern European Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Black Market Restaurant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Black Market Restaurant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ваша безупречная свадьба в ресторане гастрономических впечатлений  В ресторане Black Market самые искренние желания воплощаются в реальность Black Market Restaurant 
Ad Copy Text  Строгий и элегантный ресторан Black Market всегда преобража...  -  Ресторан гастрономічних вражень у самому центрі Києва...
Link Description  N/A  N/A  Вlack Market - место, куда приходят за исключительными деликатесами, доступными ценителям и гурманам
Website Link  www.blck.com.ua  www.blck.com.ua  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LIKE_PAGE
Text Word Count 242  202  186
Like 17  7  35

Black Market Restaurant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Black Market Restaurant Top 1 ads got 17 likes. Black Market Restaurant uses a sentence with the finishing touch title: “Ваша безупречная свадьба в ресторане гастрономических впечатлений”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Black Market Restaurant shared 242 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Black Market Restaurant should continue to optimize the ad content.

3.Black Market Restaurant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-04-03-2019-04-25  2019-04-03-2019-04-25  2019-04-03-2019-04-25
Landing Page Link  https://www.blck.com.ua/wedding/?utm_source=%7B%7Bcampaign.name%7D%7D&utm_medium=%7B%7Badset.name%7D%7D&utm_campaign=%7B%7Bad.name%7D%7D  https://www.blck.com.ua/birthday/?utm_source=facebook&utm_medium=cpc&utm_campaign=BM_banquet_LC&utm_term=BM_banquet_LC_Kyiv-All-25-40_birthday(january)&utm_content=BM_banquet_LC_Kyiv-All-25-40_birthday(january)_photo(2)   https://www.facebook.com/BlackMarketRestaurant/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Black Market Restaurant are successful.

Black Market Restaurant Creative Analysis: 

Black Market Restaurant placed a Video ad in 2019-04-03-2019-04-25, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Black Market Restaurant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  Ukraine  Ukraine
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Black Market Restaurant has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Black Market Restaurant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-03-2019-04-25  2019-04-03-2019-04-25  2019-04-03-2019-04-25
During  23 days  23 days 23 days 
Like  17  7  35
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Black Market Restaurant ‘s Top 1 ad received 17 likes, 1 shares, 0 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Black Market Restaurant, helping Black Market Restaurant to grasp the ad data more clearly.