Top Ads on Black Horse Carriers

Black Horse Carriers Background Introduction:

Black Horse Carriers is a Dedicated Contract Carriage company specializing in "Private Fleet Replacement."

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Black Horse Carriers has been advertising and marketing on Facebook for many years. And Black Horse Carriers has placed 69 of ads on the Facebook platform in the last month. In the past few years,Black Horse Carriers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Black Horse Carriers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Black Horse Carriers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Black Horse Carriers.

BigSpy

1.Black Horse Carriers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Black Horse Carriers  Black Horse Carriers  Black Horse Carriers
Page Categories  Cargo & Freight Company  Cargo & Freight Company  Cargo & Freight Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Black Horse Carriers Marketing Objectives Analysis: 

Black Horse Carriers has been operating in Cargo & Freight Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Black Horse Carriers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Black Horse Carriers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Syracuse, NY Class A CDL Drivers, $75K to $90K/Yr.!  Reading, PA - Class A CDL Truck Driver - No Touch Freight! :: Black Horse Carriers, Inc. Reading, PA - Class A CDL Truck Driver - No Touch Freight! :: Black Horse Carriers, Inc. 
Ad Copy Text  Truck Driver - Class A CDL $75K - $90K/YR! HOME DAILY! No NYC or Canada! Black Horse Carriers has (8...  Job Code: 2018-03-350-022 Reading PA Class A CDL Drivers Dispatch / Office Experience Preferred Mon...  Truck Drivers – Class A CDL Monday - Friday! Local Deliveries! No Touch Freight! BLACK HORSE CARRI...
Link Description  Black Horse Carriers has (8) Full-Time opportunities for Class A CDL drivers in the SYRACUSE, CORTLAND, AUBURN AND MARATHON, NY areas:  BLACK HORSE CARRIERS, the 13th largest Dedicated Fleet Provider in the U.S., has Full-Time & Part-Time opportunities for a LOCAL CLASS A DRIVERS in READING, PA:  BLACK HORSE CARRIERS, the 13th largest Dedicated Fleet Provider in the U.S., has Full-Time & Part-Time opportunities for a LOCAL CLASS A DRIVERS in READING, PA:
Website Link  www.blackhorsecarriers.com  www.blackhorsecarriers.com  www.blackhorsecarriers.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 1823  2596  1646
Like 123  56  44

Black Horse Carriers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Black Horse Carriers Top 1 ads got 123 likes. Black Horse Carriers uses a sentence with the finishing touch title: “Syracuse, NY Class A CDL Drivers, $75K to $90K/Yr.!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Black Horse Carriers shared 1823 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Black Horse Carriers should continue to optimize the ad content.

3.Black Horse Carriers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-27-2020-06-06  2020-02-28-2020-02-28  2019-10-31-2020-01-15
Landing Page Link  http://www.blackhorsecarriers.com/careers/openings/12036/syracuse-ny-truck-driver---class-a-cdl---home-daily-75k-to-90kyr  http://www.blackhorsecarriers.com/careers/short-application?id=2018-350-022   http://www.blackhorsecarriers.com/careers/short-application?id=2018-350-022

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Black Horse Carriers are successful.

Black Horse Carriers Creative Analysis: 

Black Horse Carriers placed a Image ad in 2019-03-27-2020-06-06, and got 123 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Black Horse Carriers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Black Horse Carriers has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Black Horse Carriers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-27-2020-06-06  2020-02-28-2020-02-28  2019-10-31-2020-01-15
During  438 days  1 days 77 days 
Like  123  56  44
Share  142  16  8
Comment  26  15  11

Advertising effectiveness is a direct manifestation of advertising. Black Horse Carriers ‘s Top 1 ad received 123 likes, 142 shares, 26 comments in just 438 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Black Horse Carriers, helping Black Horse Carriers to grasp the ad data more clearly.