Top Ads on Black Dog Institute

Black Dog Institute Background Introduction:

The Black Dog Institute is a world-leader in the diagnosis, treatment and prevention of mental illness such as depression and bipolar disorder.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Black Dog Institute has been advertising and marketing on Facebook for many years. And Black Dog Institute has placed 66 of ads on the Facebook platform in the last month. In the past few years,Black Dog Institute has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Black Dog Institute on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Black Dog Institute. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Black Dog Institute.

BigSpy

1.Black Dog Institute Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Black Dog Institute  Black Dog Institute  Black Dog Institute
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Black Dog Institute Marketing Objectives Analysis: 

Black Dog Institute has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Black Dog Institute best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Black Dog Institute Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Test a new app for mental health  Unemployed due to COVID-19? Get involved and test a new app Unemployed due to COVID-19? Get involved and test a new app 
Ad Copy Text  We're looking for men who have recently become unemployed due to COVID-19 to test a new app and its ...  If you're recently unemployed due to COVID-19 we're inviting you to test a new app and learn proven ...  COVID-19 has impacted employment for women across Australia. If you've recently become unemployed du...
Link Description  Participants will go in the draw to win prizes  Plus, a chance to win $500  Participants will go in the draw to win prizes
Website Link  www.blackdoginstitute.org.au  www.blackdoginstitute.org.au  www.blackdoginstitute.org.au
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 124  156  188
Like 62  69  2

Black Dog Institute Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Black Dog Institute Top 1 ads got 62 likes. Black Dog Institute uses a sentence with the finishing touch title: “Test a new app for mental health”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Black Dog Institute shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Black Dog Institute should continue to optimize the ad content.

3.Black Dog Institute Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-20  2020-06-09-2020-06-19  2020-06-09-2020-06-17
Landing Page Link  https://www.blackdoginstitute.org.au/research-studies/anchored-covid19/?utm_source=facebook-instagram&utm_medium=referral&utm_campaign=recruitment&utm_term=anchored-cove&fbclid=IwAR2Ef-hfgHbbs1ginNhFMqP1LoF2x1Lr-F5Uu3DYJ9advWEbnn5qOq5Z8wM  https://www.blackdoginstitute.org.au/research-studies/anchored-covid19/?utm_source=facebook-instagram&utm_medium=referral&utm_campaign=recruitment&utm_term=anchored-cove   https://www.blackdoginstitute.org.au/research-studies/anchored-covid19/?utm_source=facebook-instagram&utm_medium=referral&utm_campaign=recruitment&utm_term=anchored-cove

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Black Dog Institute are successful.

Black Dog Institute Creative Analysis: 

Black Dog Institute placed a Image ad in 2020-06-09-2020-06-20, and got 62 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Black Dog Institute Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Black Dog Institute has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Black Dog Institute Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-09-2020-06-19  2020-06-09-2020-06-17
During  12 days  11 days 9 days 
Like  62  69  2
Share  9  29  3
Comment  10  8  0

Advertising effectiveness is a direct manifestation of advertising. Black Dog Institute ‘s Top 1 ad received 62 likes, 9 shares, 10 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Black Dog Institute, helping Black Dog Institute to grasp the ad data more clearly.