Top Ads on BizCounsel

BizCounsel Background Introduction:

Talk should be free! BizCounsel clients enjoy unlimited access to their dedicated business attorney for on-call legal advice.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BizCounsel has been advertising and marketing on Facebook for many years. And BizCounsel has placed 107 of ads on the Facebook platform in the last month. In the past few years,BizCounsel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BizCounsel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BizCounsel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BizCounsel.


1.BizCounsel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BizCounsel  BizCounsel  BizCounsel
Page Categories  Lawyer & Law Firm  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BizCounsel Marketing Objectives Analysis: 

BizCounsel has been operating in Lawyer & Law Firm for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BizCounsel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BizCounsel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get 50% Off Your First 3 Months with BizCounsel  Affordable Business Attorneys -- No Retainers, No Hourly Fees Affordable Business Attorneys -- No Retainers, No Hourly Fees 
Ad Copy Text  • Legal Guidance • Dedicated Attorney • Designed for Small Businesses Our mission at BizCouns...  This startup shows why the legal industry needs to change. "I’m an attorney at a major commercial...  Small business owners are spending an average of $7,600 in legal expenses per year. At only $89/mon...
Link Description  Small Business Attorney Relationships, Redefined.  Make smarter decisions for your business with expert legal help and guidance at a price every business can afford. BizCounsel makes it easy to get the legal help you need.  Make smarter decisions for your business with expert legal help and guidance at a price every business can afford. BizCounsel makes it easy to get the legal help you need.
Website Link
Text Word Count 309  1199  719
Like 596  797  426

BizCounsel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BizCounsel Top 1 ads got 596 likes. BizCounsel uses a sentence with the finishing touch title: “Get 50% Off Your First 3 Months with BizCounsel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BizCounsel shared 309 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BizCounsel should continue to optimize the ad content.

3.BizCounsel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-19-2020-06-18  2020-02-23-2020-06-18  2020-06-01-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BizCounsel are successful.

BizCounsel Creative Analysis: 

BizCounsel placed a Image ad in 2020-03-19-2020-06-18, and got 596 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BizCounsel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States,Georgia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BizCounsel has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BizCounsel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-19-2020-06-18  2020-02-23-2020-06-18  2020-06-01-2020-06-13
During  90 days  114 days 13 days 
Like  596  797  426
Share  116  92  32
Comment  119  51  13

Advertising effectiveness is a direct manifestation of advertising. BizCounsel ‘s Top 1 ad received 596 likes, 116 shares, 119 comments in just 90 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BizCounsel, helping BizCounsel to grasp the ad data more clearly.