Top Ads on Birmingham City University

Birmingham City University Background Introduction:

We are a large, diverse and increasingly popular place to study, committed to continual improvement with an innovative and practical approach to teaching.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Birmingham City University has been advertising and marketing on Facebook for many years. And Birmingham City University has placed 53 of ads on the Facebook platform in the last month. In the past few years,Birmingham City University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Birmingham City University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Birmingham City University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Birmingham City University.

BigSpy

1.Birmingham City University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Birmingham City University  Birmingham City University  Birmingham City University
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Birmingham City University Marketing Objectives Analysis: 

Birmingham City University has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Birmingham City University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Birmingham City University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Virtual Open Day: 24 June  Birmingham City University Creative Master's Degrees 
Ad Copy Text  Want to study a creative degree at uni? Explore your options at our Undergraduate Virtual Open Day o...  Looking to study in the UK at Birmingham City University? Find out more.  Still want to accelerate your career with a Creative Master's Degree? Don’t delay – apply today ...
Link Description  Register in 2 minutes  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  APPLY_NOW  APPLY_NOW
Text Word Count 124  72  125
Like 5  44  17

Birmingham City University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Birmingham City University Top 1 ads got 5 likes. Birmingham City University uses a sentence with the finishing touch title: “Virtual Open Day: 24 June”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Birmingham City University shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Birmingham City University should continue to optimize the ad content.

3.Birmingham City University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-05-2020-06-20  2020-05-31-2020-06-20  2020-06-03-2020-06-20
Landing Page Link  https://www.bcu.ac.uk/student-info/open-days/24-june-2020?utm_source=facebook&utm_medium=prospecting&utm_campaign=adm_ug&utm_content=virtual_od&utm_term=smrs  https://ad.doubleclick.net/ddm/clk/468678452;274429570;z?fbclid=IwAR3uPSpH1qciDgkKWmXnceuu7E-mZ16BnIxkkBtkchSzLdRlM0GEy6JGBRE   https://www.bcu.ac.uk/courses/creative-postgraduate-degrees?utm_source=facebook&utm_medium=promoted_post&utm_campaign=adm_pg&utm_content=apply_postgraduate_rem&utm_term=smrs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Birmingham City University are successful.

Birmingham City University Creative Analysis: 

Birmingham City University placed a Image ad in 2020-06-05-2020-06-20, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Birmingham City University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  N/A
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Birmingham City University has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Birmingham City University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-20  2020-05-31-2020-06-20  2020-06-03-2020-06-20
During  16 days  21 days 18 days 
Like  5  44  17
Share  0  0  1
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Birmingham City University ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Birmingham City University, helping Birmingham City University to grasp the ad data more clearly.