Top Ads on Birds Eye

Birds Eye Background Introduction:

Welcome to the Birds Eye Facebook. Our products have been family favourites for over 60 years, providing healthy, natural food for generations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Birds Eye has been advertising and marketing on Facebook for many years. And Birds Eye has placed 55 of ads on the Facebook platform in the last month. In the past few years,Birds Eye has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Birds Eye on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Birds Eye. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Birds Eye.

BigSpy

1.Birds Eye Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Birds Eye  Birds Eye  Birds Eye
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Birds Eye Marketing Objectives Analysis: 

Birds Eye has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Birds Eye best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Birds Eye Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chunky Fish Finger Sandwich  BirdsEye.ie/Helpfulideas Birds Eye Southern Fried Chicken Fajita 
Ad Copy Text  Raise your hand if you love a Birds Eye Chunky Fish Finger butty for tea! ‍♂️ Try adding a bit...  The Captain sends an important message from his ship to yours: #StayHome & Stay Safe. Want to bring ...  Sweet and savoury, this Birds Eye Southern Fried Chicken Fajita Wrap is a real feast for the senses!...
Link Description  N/A  N/A  N/A
Website Link  www.birdseye.co.uk  www.birdseye.ie  www.birdseye.co.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 255  282  208
Like 70  44  140

Birds Eye Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Birds Eye Top 1 ads got 70 likes. Birds Eye uses a sentence with the finishing touch title: “Chunky Fish Finger Sandwich”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Birds Eye shared 255 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Birds Eye should continue to optimize the ad content.

3.Birds Eye Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-04-29-2020-05-10  2020-04-19-2020-05-07  2020-04-27-2020-05-03
Landing Page Link  https://www.birdseye.co.uk/our-brands/helpful-ideas?fbclid=IwAR33bhMayPdn0A8shE0ucjTw-9w-DEuflDzG6GD6S9x_IED6TnhSPuxsFOY  https://www.birdseye.ie/our-brands/life-hacks   https://www.birdseye.co.uk/our-brands/helpful-ideas?fbclid=IwAR0fg5xA9IqXqxjxBMydl0DSjMs9NN98HVr5ZgI6tVzH6OEi4-VXWIE9yWI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Birds Eye are successful.

Birds Eye Creative Analysis: 

Birds Eye placed a Video ad in 2020-04-29-2020-05-10, and got 70 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Birds Eye Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,Indonesia,India  Croatia  United Kingdom,Indonesia
Language  German  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Birds Eye has the best conversion in United Kingdom,Indonesia,India, and can advertise more in United Kingdom,Indonesia,India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Birds Eye Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-05-10  2020-04-19-2020-05-07  2020-04-27-2020-05-03
During  12 days  19 days 7 days 
Like  70  44  140
Share  16  6  38
Comment  23  5  26

Advertising effectiveness is a direct manifestation of advertising. Birds Eye ‘s Top 1 ad received 70 likes, 16 shares, 23 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Birds Eye, helping Birds Eye to grasp the ad data more clearly.