Top Ads on Biotherm

Biotherm Background Introduction:

ผลิตภัณฑ์บำรุงผิวเสริมคุณค่าแพลงตอนสกัดบริสุทธิ์ ช้อปปิ้งออนไลน์

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Biotherm has been advertising and marketing on Facebook for many years. And Biotherm has placed 208 of ads on the Facebook platform in the last month. In the past few years,Biotherm has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Biotherm on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Biotherm. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Biotherm.


1.Biotherm Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Biotherm  Biotherm  Biotherm
Page Categories  Skin Care Service  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Biotherm Marketing Objectives Analysis: 

Biotherm has been operating in Skin Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Biotherm best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Biotherm Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Biotherm  Biotherm Biotherm 
Ad Copy Text  Nyd sommeren med Biotherms første svanemærket solcreme, Waterlover Sun Milk, som en del af den per...  Njut av sommaren med Biotherms första Svanenmärkta solskydd, Waterlover Sun Milk, som en del av de...  Pronađite svog ljetnog para - Super koncentrati jednostavan su način borb...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 148  157  447
Like 73  82  32

Biotherm Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Biotherm Top 1 ads got 73 likes. Biotherm uses a sentence with the finishing touch title: “Biotherm”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Biotherm shared 148 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Biotherm should continue to optimize the ad content.

3.Biotherm Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-29-2020-06-21  2020-05-29-2020-06-20  2020-06-16-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Biotherm are successful.

Biotherm Creative Analysis: 

Biotherm placed a Carousel ad in 2020-05-29-2020-06-21, and got 73 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Biotherm Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Denmark,Finland  N/A  Croatia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Biotherm has the best conversion in Denmark,Finland, and can advertise more in Denmark,Finland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Biotherm Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-21  2020-05-29-2020-06-20  2020-06-16-2020-06-20
During  24 days  23 days 5 days 
Like  73  82  32
Share  3  2  1
Comment  1  1  4

Advertising effectiveness is a direct manifestation of advertising. Biotherm ‘s Top 1 ad received 73 likes, 3 shares, 1 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Biotherm, helping Biotherm to grasp the ad data more clearly.