Top Ads on Bing

Bing Background Introduction:

All the world’s information is at your fingertips. #SearchWhatYouLove. #MicrosoftRewards T&Cs: Privacy:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bing has been advertising and marketing on Facebook for many years. And Bing has placed 723 of ads on the Facebook platform in the last month. In the past few years,Bing has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bing on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bing. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bing.


1.Bing Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bing  Bing  Bing
Page Categories  Other  Pizza Place  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

Bing Marketing Objectives Analysis: 

Bing has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bing best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bing Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fly Local, Fly ALO  Фотографије из објаве корисника Pizza Bada Bing [kostenlos] Mission Mama werden 
Ad Copy Text  no setting  #OFERTA #SUPERCOMBO Când gașca este mare, e greu să mulțumești pe fiecare! Dar noi venim în aj...  no setting
Link Description  We’re here when you need us.  N/A  kostenloses 5-Tage Mini-Seminar: 5 Stolpersteine, die in keinem Geburtsvorbeitungskurs vorkommen. Ein Muss für alle werdenden Mütter
Website Link
Text Word Count 0  1284  0
Like 0  1199  0

Bing Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bing Top 1 ads got 0 likes. Bing uses a sentence with the finishing touch title: “Fly Local, Fly ALO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bing shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bing should continue to optimize the ad content.

3.Bing Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-20  2020-06-09-2020-06-20  2020-06-15-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bing are successful.

Bing Creative Analysis: 

Bing placed a Image ad in 2020-06-17-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bing Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Romania  Germany
Language  English  Macedonian  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bing has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bing Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-09-2020-06-20  2020-06-15-2020-06-19
During  4 days  12 days 5 days 
Like  0  1199  0
Share  0  98  0
Comment  0  36  0

Advertising effectiveness is a direct manifestation of advertising. Bing ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bing, helping Bing to grasp the ad data more clearly.