Top Ads on Billboard

Billboard Background Introduction:

Your destination for the world's most popular music charts, news, videos, analysis, events + more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Billboard has been advertising and marketing on Facebook for many years. And Billboard has placed 145 of ads on the Facebook platform in the last month. In the past few years,Billboard has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Billboard on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Billboard. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Billboard.

BigSpy

1.Billboard Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Billboard  Billboard  Billboard
Page Categories  Advertising Agency  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

Billboard Marketing Objectives Analysis: 

Billboard has been operating in Advertising Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Billboard best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Billboard Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  10% Off For New Customers  4u Official Gammers N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Take 10% off your first mobile billboard ad with us!  Billboard Pakistan is a monthly print magazine registered under the care of Runway Advertising Pakistan Pvt Limited. We promise to offer both masala and substance while covering all the key sectors of Pakistan. We circulate 10,000/- copies each month.  N/A
Website Link  adrunnertrucks.com  www.facebook.com  Bbthrpridesummit.com
CTA  LEARN_MORE  LIKE_PAGE  LEARN_MORE
Text Word Count 0  0  0
Like 0  725  0

Billboard Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Billboard Top 1 ads got 0 likes. Billboard uses a sentence with the finishing touch title: “10% Off For New Customers”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Billboard shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Billboard should continue to optimize the ad content.

3.Billboard Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-12-17-2020-06-16  2020-06-10-2020-06-11  2020-06-10-2020-06-10
Landing Page Link  https://adrunnertrucks.com/special-offers/10-off-new-customers/  https://www.facebook.com/billboardpakistan/?_sref_=546699832690774&refid=28&_ft_=adid.23845194894680130:qid.6837121442511702724:mf_story_key.-3428547502131346928:is_sponsored.1:ei.AI@AQIMlGxa_PaPC57kJeNaA3kyoo05ifxTeqR6HKN7BnnJnadEG7TOfr1fYlRSF5uoX4r210A64MdduyGhto-_U5ar:top_level_post_id.546699839357440:content_owner_id_new.315664882460938:page_id.315664882460938:src.22:story_location.5:story_attachment_style.share:view_time.1591891059:filter.h_nor:tds_flgs.3:actrs.315664882460938:page_insights.%7B%22315664882460938%22:%7B%22page_id%22:315664882460938,%22page_id_type%22:%22page%22,%22actor_id%22:315664882460938,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591857947,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B546699839357440%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:315664882460938,%22page_id%22:315664882460938,%22post_id%22:546699839357440,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.billboardevents.com/event/billboard-hollywood-reporter-pride-summit/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Billboard are successful.

Billboard Creative Analysis: 

Billboard placed a Image ad in 2018-12-17-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Billboard Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Billboard has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Billboard Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-12-17-2020-06-16  2020-06-10-2020-06-11  2020-06-10-2020-06-10
During  548 days  2 days 1 days 
Like  0  725  0
Share  0  0  0
Comment  0  9  0

Advertising effectiveness is a direct manifestation of advertising. Billboard ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 548 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Billboard, helping Billboard to grasp the ad data more clearly.