Top Ads on Bike House

Bike House Background Introduction:

Las mejores marcas de ciclismo del mundo en un solo lugar. ¡En Bike House amamos tu pasión!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bike House has been advertising and marketing on Facebook for many years. And Bike House has placed 39 of ads on the Facebook platform in the last month. In the past few years,Bike House has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bike House on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bike House. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bike House.

BigSpy

1.Bike House Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bike House  Bike House  Bike House
Page Categories  Bicycle Shop  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  N/A  N/A

Bike House Marketing Objectives Analysis: 

Bike House has been operating in Bicycle Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bike House best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bike House Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bike House  N/A Bike House 
Ad Copy Text  no setting  no setting  no setting
Link Description    N/A  Bike House powstał z ogromnej pasji do dwóch kółek. Obaj przez wiele lat trenowaliśmy kolarstwo, więc doskonale znamy potrzeby rowerzystów i kolarzy. Chcemy, aby nasi klienci poczuli taką samą rowerową pasję, co my.
Website Link  bikehouse.pl  www.facebook.com  www.facebook.com
CTA  SHOP_NOW  GET_DIRECTIONS  LIKE_PAGE
Text Word Count 0  0  0
Like 0  0  0

Bike House Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bike House Top 1 ads got 0 likes. Bike House uses a sentence with the finishing touch title: “Bike House”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bike House shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bike House should continue to optimize the ad content.

3.Bike House Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-30-2020-05-29  2019-12-13-2020-04-27  2019-11-21-2020-04-27
Landing Page Link  http://bikehouse.pl/  https://www.facebook.com/BikeHouseTorun/   https://www.facebook.com/BikeHouseTorun/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bike House are successful.

Bike House Creative Analysis: 

Bike House placed a Image ad in 2020-04-30-2020-05-29, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bike House Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  N/A  N/A
Language  N/A  N/A  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bike House has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bike House Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-05-29  2019-12-13-2020-04-27  2019-11-21-2020-04-27
During  30 days  137 days 159 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Bike House ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bike House, helping Bike House to grasp the ad data more clearly.