Top Ads on Bike Center

Bike Center Background Introduction:

Магазини за велосипеди, компоненти, аксесоари и екипировка на най-добрите световни и български производители. Ремонт и поддръжка.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bike Center has been advertising and marketing on Facebook for many years. And Bike Center has placed 81 of ads on the Facebook platform in the last month. In the past few years,Bike Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bike Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bike Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bike Center.

BigSpy

1.Bike Center Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bike Center  Bike Center  Bike Center
Page Categories  Bicycle Shop  Bicycle Shop  Bicycle Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  N/A

Bike Center Marketing Objectives Analysis: 

Bike Center has been operating in Bicycle Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bike Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bike Center Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ð’ЕЛОСИПЕД 27.5 CUBE AIM RACE BLK GRN959 лв.  Bike Center Велосипеди на топ цени 
Ad Copy Text  Всичко за велосипедите на едно място - Bike Center! Поръчай о...  Всичко за детските велосипеди на едно място - Bike Center. ????...  ???? Безплатна доставка Преглед преди плащане 1⃣4⃣ дни ...
Link Description  N/A  N/A  N/A
Website Link  www.bikecenter.bg  www.bikecenter.bg  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 486  243  164
Like 0  0  380

Bike Center Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bike Center Top 1 ads got 0 likes. Bike Center uses a sentence with the finishing touch title: “ВЕЛОСИПЕД 27.5 CUBE AIM RACE BLK GRN959 лв.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bike Center shared 486 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bike Center should continue to optimize the ad content.

3.Bike Center Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-01-21-2020-06-19  2020-02-16-2020-06-17  2020-03-30-2020-06-16
Landing Page Link  https://www.bikecenter.bg/kapla-29-zadna-flow-mk3-12x142-xd/?fbclid=IwAR1WBoMM7PM-6aqp29kSB2kUHRzpV0KsJ83Kry0TgQN7BHtbMhdtFIIcMis  https://www.bikecenter.bg/detsko-stolche-bellelli-rabbit-b-fix-grey/?fbclid=IwAR0-%5C-%5CE1dsvvBGimKOSbOpQYJTQ_9rLiWqNjBkG5wYD5Xp-SERokCYPQiM64   https://www.facebook.com/412103532199623/posts/2932488880161063/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bike Center are successful.

Bike Center Creative Analysis: 

Bike Center placed a Carousel ad in 2020-01-21-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bike Center Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  N/A  Bulgaria
Language  English  Dutch  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bike Center has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bike Center Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-21-2020-06-19  2020-02-16-2020-06-17  2020-03-30-2020-06-16
During  151 days  123 days 79 days 
Like  0  0  380
Share  160  7  5
Comment  0  0  26

Advertising effectiveness is a direct manifestation of advertising. Bike Center ‘s Top 1 ad received 0 likes, 160 shares, 0 comments in just 151 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bike Center, helping Bike Center to grasp the ad data more clearly.