Top Ads on BigoBigo

BigoBigo Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BigoBigo has been advertising and marketing on Facebook for many years. And BigoBigo has placed 17 of ads on the Facebook platform in the last month. In the past few years,BigoBigo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BigoBigo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BigoBigo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BigoBigo.

BigSpy

1.BigoBigo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BigoBigo  BigoBigo  BigoBigo
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BigoBigo Marketing Objectives Analysis: 

BigoBigo has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BigoBigo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BigoBigo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bigo Live - Live Stream, Live Video & Live Chat  Bigo Live - Live Stream, Live Video & Live Chat Bigo Live - Live Stream, Live Video & Live Chat 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  USE_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 0  0  0
Like 8  37  6

BigoBigo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BigoBigo Top 1 ads got 8 likes. BigoBigo uses a sentence with the finishing touch title: “Bigo Live - Live Stream, Live Video & Live Chat”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BigoBigo shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BigoBigo should continue to optimize the ad content.

3.BigoBigo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-05-30  2020-05-16-2020-05-16  2020-05-11-2020-05-13
Landing Page Link  https://play.google.com/store/apps/details?id=sg.bigo.live&fbclid=IwAR32qGoB_4b57SjAyTvIm_AwyG6BFB-Gl_yb3TGWe2HD0iw-k34Ilx6mZlU  http://play.google.com/store/apps/details?id=sg.bigo.live   http://play.google.com/store/apps/details?id=sg.bigo.live

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BigoBigo are successful.

BigoBigo Creative Analysis: 

BigoBigo placed a Image ad in 2020-05-28-2020-05-30, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BigoBigo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Saudi Arabia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BigoBigo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BigoBigo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-05-30  2020-05-16-2020-05-16  2020-05-11-2020-05-13
During  3 days  1 days 3 days 
Like  8  37  6
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. BigoBigo ‘s Top 1 ad received 8 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BigoBigo, helping BigoBigo to grasp the ad data more clearly.