Top Ads on BigCommerce

BigCommerce Background Introduction:

BigCommerce is the leading ecommerce platform for fast-growing businesses. Sell more with an online store powered by BigCommerce. www.bigcommerce.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BigCommerce has been advertising and marketing on Facebook for many years. And BigCommerce has placed 229 of ads on the Facebook platform in the last month. In the past few years,BigCommerce has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BigCommerce on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BigCommerce. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BigCommerce.

BigSpy

1.BigCommerce Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BigCommerce  BigCommerce  BigCommerce
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BigCommerce Marketing Objectives Analysis: 

BigCommerce has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BigCommerce best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BigCommerce Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Take Your Business to the Next Level  10% Off + 4 Months Free Get Your Free Guide 
Ad Copy Text  More built-in features than Shopify, without the transaction fees.  Discover a superior solution for your enterprise ecommerce without forced versioning.  [Free Guide] Get data-backed strategies from retail experts for updating your content approach and y...
Link Description  N/A  N/A  N/A
Website Link  www.bigcommerce.com  www.bigcommerce.com  www.bigcommerce.com
CTA  LEARN_MORE  GET_OFFER  DOWNLOAD
Text Word Count 66  85  115
Like 360  12  1

BigCommerce Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BigCommerce Top 1 ads got 360 likes. BigCommerce uses a sentence with the finishing touch title: “Take Your Business to the Next Level”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BigCommerce shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BigCommerce should continue to optimize the ad content.

3.BigCommerce Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-23-2020-06-20  2020-05-05-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.bigcommerce.com/dm/shopify-ceiling/?utm_source=facebook&utm_medium=social&utm_campaign=USA_SB_ACQ_None+_OA_2020_Q1_Always_On_Shopify&utm_content=shopify_interests&utm_term=6152619202962&lqid=engine:facebook%7Ccampaignid:6152615218162%7Cadsetid:6152619202962%7Cadid:6170090941362&fbclid=IwAR1nJlSdZiWe4Q6Hswo9W74QfqjjOb9_Z8OFO6Xv3eTS1Zv13AyMeoFuTxk  https://www.bigcommerce.com/dm/bundleoffer/   https://www.bigcommerce.com/dm/driving-down-cac-cdl-white-paper/?utm_medium=social&utm_source=facebook&utm_campaign=ANZ_MM_ACQ_OI_CT_2020_Q1_bc-for-mm&utm_content=retail-dive-playbook&utm_term=6166881387762&lqid=engine:facebook%7Ccampaignid:6166881387562%7Cadsetid:6166881387762%7Cadid:6183339232562&fbclid=IwAR0ksr0zs0JaivM1uqyk4tyTVP_-xVLx0MGoMAnm5X7ngU-C95OKAU0l3Fc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BigCommerce are successful.

BigCommerce Creative Analysis: 

BigCommerce placed a Image ad in 2020-04-23-2020-06-20, and got 360 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BigCommerce Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  N/A
Language  English  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BigCommerce has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BigCommerce Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-06-20  2020-05-05-2020-06-20  2020-06-16-2020-06-20
During  59 days  47 days 5 days 
Like  360  12  1
Share  54  0  0
Comment  29  0  0

Advertising effectiveness is a direct manifestation of advertising. BigCommerce ‘s Top 1 ad received 360 likes, 54 shares, 29 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BigCommerce, helping BigCommerce to grasp the ad data more clearly.