Top Ads on Big Hair

Big Hair Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Big Hair has been advertising and marketing on Facebook for many years. And Big Hair has placed 71 of ads on the Facebook platform in the last month. In the past few years,Big Hair has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Big Hair on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Big Hair. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Big Hair.


1.Big Hair Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Big Hair  Big Hair  Big Hair
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Big Hair Marketing Objectives Analysis: 

Big Hair has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Big Hair best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Big Hair Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Conheça Big Hair  Conheça os novos kits Conheça os novos kits 
Ad Copy Text  Crescimento acelerado, nutrição, hidratação e menos queda. Big Hair de R$149,90 por R$67,05 (com...  A família cresceu A linha completa para você ter o cabelo dos sonhos!  A família cresceu A linha completa para você ter o cabelo dos sonhos!
Link Description  Big Hair é a Vitamina para Cabelo que Evita a Queda e faz Crescer de Verdade até 3X Mais Rápido - Satisfação Garantida ou seu Dinheiro de Volta  Big Hair é a Vitamina para Cabelo que Evita a Queda e faz Crescer de Verdade até 3X Mais Rápido - Satisfação Garantida ou seu Dinheiro de Volta  N/A
Website Link
Text Word Count 159  73  73
Like 98  25  32

Big Hair Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Big Hair Top 1 ads got 98 likes. Big Hair uses a sentence with the finishing touch title: “Conheça Big Hair”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Big Hair shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Big Hair should continue to optimize the ad content.

3.Big Hair Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-25-2020-06-20  2020-06-11-2020-06-18  2020-06-11-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Big Hair are successful.

Big Hair Creative Analysis: 

Big Hair placed a Image ad in 2020-05-25-2020-06-20, and got 98 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Big Hair Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Big Hair has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Big Hair Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-20  2020-06-11-2020-06-18  2020-06-11-2020-06-18
During  27 days  8 days 8 days 
Like  98  25  32
Share  3  1  3
Comment  3  1  0

Advertising effectiveness is a direct manifestation of advertising. Big Hair ‘s Top 1 ad received 98 likes, 3 shares, 3 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Big Hair, helping Big Hair to grasp the ad data more clearly.