Top Ads on Big Fish

Big Fish Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Big Fish has been advertising and marketing on Facebook for many years. And Big Fish has placed 353 of ads on the Facebook platform in the last month. In the past few years,Big Fish has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Big Fish on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Big Fish. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Big Fish.

BigSpy

1.Big Fish Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Big Fish  Big Fish  Big Fish
Page Categories  Fishing Store  Fishing Store  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Big Fish Marketing Objectives Analysis: 

Big Fish has been operating in Fishing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Big Fish best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Big Fish Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Photos from Big Fish's post Xây dựng quân đội của bạn 
Ad Copy Text  Pescarii știu cel mai bine ce frumos e în natură! Pregătește-te de pescuit cu produsele de la B...  Noua gama de de bagajerie Rod Hutchinson CLS (Co-ordinated Luggage System) este conceputa ca un sist...  Chỉ có một đội có thể tồn tại, bạn có thể trở thành vua của đại dương
Link Description  N/A  N/A  N/A
Website Link  bigfish.ro  bigfish.ro  itunes.apple.com
CTA  SHOP_NOW    PLAY_GAME
Text Word Count 228  356  99
Like 0  163  1957

Big Fish Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Big Fish Top 1 ads got 0 likes. Big Fish uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Big Fish shared 228 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Big Fish should continue to optimize the ad content.

3.Big Fish Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-05-14-2020-06-18  2020-02-21-2020-06-18  2020-05-10-2020-06-17
Landing Page Link  https://bigfish.ro/?utm_source=facebook&utm_medium=cpc  https://bigfish.ro/produse-producatori/rod-hutchinson?utm_source=facebook&utm_medium=cpc   https://itunes.apple.com/app/id1485195465

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Big Fish are successful.

Big Fish Creative Analysis: 

Big Fish placed a Carousel ad in 2020-05-14-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Big Fish Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Vietnam
Language  Romanian  English  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Big Fish has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Big Fish Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-18  2020-02-21-2020-06-18  2020-05-10-2020-06-17
During  36 days  119 days 39 days 
Like  0  163  1957
Share  0  3  12
Comment  0  3  31

Advertising effectiveness is a direct manifestation of advertising. Big Fish ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 36 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Big Fish, helping Big Fish to grasp the ad data more clearly.