Top Ads on Big C - บิ๊กซี

Big C - บิ๊กซี Background Introduction:

บิ๊กซี คือ ห้างคนไทยหัวใจคือลูกค้า คอยคัดสรรสิ่งดีๆ ข้อมูลข่าวสารไว้ให้กับลูกค้าทุกคน

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Big C - บิ๊กซี has been advertising and marketing on Facebook for many years. And Big C - บิ๊กซี has placed 157 of ads on the Facebook platform in the last month. In the past few years,Big C - บิ๊กซี has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Big C - บิ๊กซี on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Big C - บิ๊กซี. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Big C - บิ๊กซี.

BigSpy

1.Big C - บิ๊กซี Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Big C - บิ๊กซี  Big C - บิ๊กซี  Big C - บิ๊กซี
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Big C - บิ๊กซี Marketing Objectives Analysis: 

Big C - บิ๊กซี has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Big C - บิ๊กซี best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Big C - บิ๊กซี Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  บิ๊กซีเล่นใหญ่ ลดแรง เบลล่าคอนเฟิร์ม  คุ้มยกลัง ถูกใจแม่ อัพเดทโปรเด็ดๆ คลิกเลย 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  วันนี้ – 24 มิ.ย. ที่บิ๊กซี
Website Link  www.facebook.com  www.facebook.com  34.87.117.65
CTA    LEARN_MORE  SHOP_NOW
Text Word Count 212  391  167
Like 41574  1  116

Big C - บิ๊กซี Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Big C - บิ๊กซี Top 1 ads got 41574 likes. Big C - บิ๊กซี uses a sentence with the finishing touch title: “บิ๊กซีเล่นใหญ่ ลดแรง เบลล่าคอนเฟิร์ม”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Big C - บิ๊กซี shared 212 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Big C - บิ๊กซี should continue to optimize the ad content.

3.Big C - บิ๊กซี Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-11-2020-06-20  2020-06-17-2020-06-18  2020-06-10-2020-06-14
Landing Page Link  https://www.facebook.com/216524221773305/posts/3082960501796315/  https://www.facebook.com/BigCBigService/?_sref_=3098826303543068&refid=28&_ft_=adid.23845273894940587:qid.6839610079396179572:mf_story_key.-8572615227441005419:is_sponsored.1:ei.AI@AQI_IaQnw2uZWIZ0qeBz2mc0MabSjdzAJiSJP4PyKCAK3_uSRvqch5NT7O3jA1qluZOrBp4fVPOQZUfrFz1LYYI7:top_level_post_id.3098826306876401:content_owner_id_new.216524221773305:call_to_action_type.LEARN_MORE:page_id.216524221773305:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592470332:filter.h_nor:tds_flgs.3:actrs.216524221773305:page_insights.%7B%22216524221773305%22:%7B%22page_id%22:216524221773305,%22page_id_type%22:%22page%22,%22actor_id%22:216524221773305,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592454553,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3098826306876401%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:216524221773305,%22page_id%22:216524221773305,%22post_id%22:3098826306876401,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   http://34.87.117.65/bigc/file/ebrochure/bro132020/?utm_source=facebook&utm_medium=fbads&utm_campaign=%7COM:DMK%7CDA:20200611%7CAN:Hyper%7CAt:Fb-Image-Square-Banner-Link%7COB:AWA%7CDV:ALL%7CCN:Brochure13%7CPT:Trade

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Big C - บิ๊กซี are successful.

Big C - บิ๊กซี Creative Analysis: 

Big C - บิ๊กซี placed a Video ad in 2020-06-11-2020-06-20, and got 41574 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Big C - บิ๊กซี Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  Thailand
Language  Thai  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Big C - บิ๊กซี has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Big C - บิ๊กซี Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-17-2020-06-18  2020-06-10-2020-06-14
During  10 days  2 days 5 days 
Like  41574  1  116
Share  786  0  17
Comment  276  1  1

Advertising effectiveness is a direct manifestation of advertising. Big C - บิ๊กซี ‘s Top 1 ad received 41574 likes, 786 shares, 276 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Big C - บิ๊กซี, helping Big C - บิ๊กซี to grasp the ad data more clearly.