Top Ads on Better Place Forests

Better Place Forests Background Introduction:

Better Place Forests is creating North America’s first memorial spreading forests for families who choose cremation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Better Place Forests has been advertising and marketing on Facebook for many years. And Better Place Forests has placed 63 of ads on the Facebook platform in the last month. In the past few years,Better Place Forests has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Better Place Forests on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Better Place Forests. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Better Place Forests.

BigSpy

1.Better Place Forests Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Better Place Forests  Better Place Forests  Better Place Forests
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Better Place Forests Marketing Objectives Analysis: 

Better Place Forests has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Better Place Forests best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Better Place Forests Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Be part of a growing green movement  SF based company honors fallen COVID-19 frontline heroes with $1M in memorial trees SF based company honors fallen COVID-19 frontline heroes with $1M in memorial trees 
Ad Copy Text  When you choose a memorial tree, we will plant up to 400 trees in your name in fire-affected areas i...  no setting  no setting
Link Description  Leave a legacy of conservation    
Website Link  choose.betterplaceforests.com  bit.ly  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 113  0  0
Like 4746  0  0

Better Place Forests Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Better Place Forests Top 1 ads got 4746 likes. Better Place Forests uses a sentence with the finishing touch title: “Be part of a growing green movement”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Better Place Forests shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Better Place Forests should continue to optimize the ad content.

3.Better Place Forests Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-26-2020-06-16  2020-05-19-2020-05-23  2020-05-19-2020-05-23
Landing Page Link  https://choose.betterplaceforests.com/welcome/?utm_adgroup=042720_NorCal_Broad_35-65_All_All_LC_S1&utm_campaignid=6194149085424&utm_adgroupid=6204735772224&utm_contentid=6204942503224&utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=5NorCal_6Core_7Facebook_8Prospecting_S1_CBO_PBM-Auto&utm_content=042720_Crise2_FireAffected_Static_LearnMore_Welcome-LP&hsa_ad=6204942503224&hsa_cam=6194149085424&hsa_src=fb&hsa_net=facebook&hsa_ver=3&hsa_acc=257111394653342&hsa_grp=6204735772224&fbclid=IwAR3F99g7h3q1fCG8dxi9YKxZJ93RKS7Kp8Jia6WSLfq3JN1xFJtaNugW7iM  https://www.kron4.com/features/kron4-heroes/sf-based-company-honors-covid-19-frontline-heroes-with-1m-in-memorial-trees/   https://www.kron4.com/features/kron4-heroes/sf-based-company-honors-covid-19-frontline-heroes-with-1m-in-memorial-trees/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Better Place Forests are successful.

Better Place Forests Creative Analysis: 

Better Place Forests placed a Image ad in 2020-04-26-2020-06-16, and got 4746 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Better Place Forests Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Venezuela,Colombia...  N/A  N/A
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Better Place Forests has the best conversion in United States,Venezuela,Colombia..., and can advertise more in United States,Venezuela,Colombia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Better Place Forests Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-06-16  2020-05-19-2020-05-23  2020-05-19-2020-05-23
During  52 days  5 days 5 days 
Like  4746  0  0
Share  1044  0  0
Comment  199  0  0

Advertising effectiveness is a direct manifestation of advertising. Better Place Forests ‘s Top 1 ad received 4746 likes, 1044 shares, 199 comments in just 52 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Better Place Forests, helping Better Place Forests to grasp the ad data more clearly.