Top Ads on BetPlayCO

BetPlayCO Background Introduction:

!Apuéstale a tu Pasión con #BetPlay! Haz parte de la casa de apuestas deportivas online y retail más grande de Colombia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BetPlayCO has been advertising and marketing on Facebook for many years. And BetPlayCO has placed 21 of ads on the Facebook platform in the last month. In the past few years,BetPlayCO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BetPlayCO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BetPlayCO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BetPlayCO.

BigSpy

1.BetPlayCO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BetPlayCO  BetPlayCO  BetPlayCO
Page Categories  Betting Shop  Betting Shop  Betting Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BetPlayCO Marketing Objectives Analysis: 

BetPlayCO has been operating in Betting Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BetPlayCO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BetPlayCO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Participa Torneo Slots BetPlay | #QuédateEnCasa  ® BetPlay - Apuestas Deportivas, Apuestas En Vivo & Casino Online 【 2019 】 Regístrate ahora 
Ad Copy Text  Juega en el Torneo Slots BetPlay y participa por un año de tu membresía favorita aquí.  Multiplica tu pasión ganando con tu deporte favorito en BetPlay.com.co  Haz parte de la casa de apuestas deportivas en línea más grande del país aquí.
Link Description  Apuéstale a tu pasión en BetPlay.com.co ✅ la plataforma de Apuestas Deportivas Online más grande en Colombia: Apuestas Deportivas en Vivo, Sencillas, Combinadas, Casino Online, Bonos de Apuestas, Cash Out en vivo, Promociones, Sportsbook.  Apuéstale a tu pasión en BetPlay.com.co ✅ la plataforma de Apuestas Deportivas Online más grande en Colombia: Apuestas Deportivas en Vivo, Sencillas, Combinadas, Casino Online, Bonos de Apuestas, Cash Out en vivo, Promociones, Sportsbook.  Apuéstale a tu pasión en BetPlay.com.co ✅ la plataforma de Apuestas Deportivas Online más grande en Colombia: Apuestas Deportivas en Vivo, Sencillas, Combinadas, Casino Online, Bonos de Apuestas, Cash Out en vivo, Promociones, Sportsbook.
Website Link  betplay.com.co  betplay.com.co  betplay.com.co
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 89  71  82
Like 5  68  58

BetPlayCO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BetPlayCO Top 1 ads got 5 likes. BetPlayCO uses a sentence with the finishing touch title: “Participa Torneo Slots BetPlay | #QuédateEnCasa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BetPlayCO shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BetPlayCO should continue to optimize the ad content.

3.BetPlayCO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-25-2020-04-21  2020-03-22-2020-03-22  2020-01-21-2020-02-03
Landing Page Link  https://betplay.com.co/?utm_source=TheBrandFacebook&utm_medium=AlcancePost&utm_campaign=TorneoSlots  https://betplay.com.co/?utm_source=TheBrandFacebook&utm_medium=AlcancePost&utm_campaign=Branding&fbclid=IwAR3vBRQdr_md_g4qdFI4qgkNoh2e52O3GnDK9dEhdxZxcR-tr1STnUkdOJ0   https://betplay.com.co/registrarse/?utm_source=TheBrandFacebook&utm_medium=Conversion&utm_campaign=Branding&fbclid=IwAR3IRCd_ahamzfw_9wkvoiQCfa97N2bZza8wQtCUyylfqTnJl6bIHlNr4LQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BetPlayCO are successful.

BetPlayCO Creative Analysis: 

BetPlayCO placed a Image ad in 2020-03-25-2020-04-21, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BetPlayCO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  N/A  N/A
Language  Spanish  Spanish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BetPlayCO has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BetPlayCO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-25-2020-04-21  2020-03-22-2020-03-22  2020-01-21-2020-02-03
During  28 days  1 days 14 days 
Like  5  68  58
Share  0  2  4
Comment  0  10  53

Advertising effectiveness is a direct manifestation of advertising. BetPlayCO ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BetPlayCO, helping BetPlayCO to grasp the ad data more clearly.