Top Ads on Berks Lanes

Berks Lanes Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Berks Lanes has been advertising and marketing on Facebook for many years. And Berks Lanes has placed 15 of ads on the Facebook platform in the last month. In the past few years,Berks Lanes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Berks Lanes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Berks Lanes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Berks Lanes.

BigSpy

1.Berks Lanes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Berks Lanes  Berks Lanes  Berks Lanes
Page Categories  Bowling Alley  Bowling Alley  Bowling Alley
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Berks Lanes Marketing Objectives Analysis: 

Berks Lanes has been operating in Bowling Alley for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Berks Lanes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Berks Lanes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $20 Off Birthday Parties This Week Only  $20 Off Promo Code Berks Lanes 
Ad Copy Text  Save $20 off kids birthday party packages when you book online. Sign up for now and get an instant e...  Save $20 on your next birthday party with this exclusive discount. Limited to the next 50 parents th...  Throw lightning and fireballs, send a spaceship crashing through planets, see how many robots you ca...
Link Description  Everyone LOVES a bowling party!  Save $20 On Your Next Birthday Party Everyone loves to save money. So we’re giving our biggest fans an exclusive offer. Sign up and get a promo code to save $20 INSTANTLY! Special sale expires in: Days Hours Minutes Seconds  N/A
Website Link  berkslanes.com  berkslanes.com  berkslanes.com
CTA  LEARN_MORE  SUBSCRIBE  LEARN_MORE
Text Word Count 132  156  565
Like 0  0  17

Berks Lanes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Berks Lanes Top 1 ads got 0 likes. Berks Lanes uses a sentence with the finishing touch title: “$20 Off Birthday Parties This Week Only”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Berks Lanes shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Berks Lanes should continue to optimize the ad content.

3.Berks Lanes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2019-04-14-2019-04-26  2019-04-22-2019-04-26  2019-04-03-2019-04-26
Landing Page Link  https://berkslanes.com/birthday-parties/  https://berkslanes.com/birthday-party-spring-disount-2019/   https://berkslanes.com/clutchbowling/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Berks Lanes are successful.

Berks Lanes Creative Analysis: 

Berks Lanes placed a Video ad in 2019-04-14-2019-04-26, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Berks Lanes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Berks Lanes has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Berks Lanes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-14-2019-04-26  2019-04-22-2019-04-26  2019-04-03-2019-04-26
During  13 days  5 days 24 days 
Like  0  0  17
Share  0  0  8
Comment  0  0  4

Advertising effectiveness is a direct manifestation of advertising. Berks Lanes ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Berks Lanes, helping Berks Lanes to grasp the ad data more clearly.