Top Ads on Ben & Frank

Ben & Frank Background Introduction:

Lentes para ver(te) mejor

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ben & Frank has been advertising and marketing on Facebook for many years. And Ben & Frank has placed 107 of ads on the Facebook platform in the last month. In the past few years,Ben & Frank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ben & Frank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ben & Frank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ben & Frank.

BigSpy

1.Ben & Frank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ben & Frank  Ben & Frank  Ben & Frank
Page Categories  Sunglasses & Eyewear Store  Sunglasses & Eyewear Store  Sunglasses & Eyewear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ben & Frank Marketing Objectives Analysis: 

Ben & Frank has been operating in Sunglasses & Eyewear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ben & Frank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ben & Frank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lentes para #cuatroojos  Lentes para #cuatroojos Lentes para #cuatroojos 
Ad Copy Text  ¿Te urge cambiar de lentes? Checa todos los modelos que tenemos. El precio incluye graduación, ant...  Los lentes con más caché están en Ben & Frank. Por solo $1800 llévatelos con graduación, antirr...  ¿No alcanzas a ver las letras chiquitas? Es hora de comprarte unos Ben & Frank. Llévatelos desde $...
Link Description  N/A  N/A  N/A
Website Link  benandfrank.com  benandfrank.com  www.benandfrank.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 159  137  152
Like 744  364  3

Ben & Frank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ben & Frank Top 1 ads got 744 likes. Ben & Frank uses a sentence with the finishing touch title: “Lentes para #cuatroojos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ben & Frank shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ben & Frank should continue to optimize the ad content.

3.Ben & Frank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-01-2020-06-18  2020-06-01-2020-06-17  2020-06-17-2020-06-17
Landing Page Link  https://benandfrank.com/?utm_source=Facebook&utm_medium=Facebook_Mobile_Feed&utm_campaign=FB+Upper+Conversions+CDMX+ATC+RE2&utm_content=LAL+10+CDMX+ATC_A2+Jun20  https://benandfrank.com/?utm_source=Facebook&utm_medium=Facebook_Mobile_Feed&utm_campaign=FB+Upper+Conversions+CDMX+ATC+RE2&utm_content=LAL+10+CDMX+ATC_A1+Jun20&fbclid=IwAR0oMDWZ6E6yrpygL16iUpeFbvXFQnrTVsMT2EFRDZxsR2Z-RFJF6dUqt08   https://benandfrank.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ben & Frank are successful.

Ben & Frank Creative Analysis: 

Ben & Frank placed a Video ad in 2020-06-01-2020-06-18, and got 744 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ben & Frank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ben & Frank has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ben & Frank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-18  2020-06-01-2020-06-17  2020-06-17-2020-06-17
During  18 days  17 days 1 days 
Like  744  364  3
Share  84  27  0
Comment  75  29  0

Advertising effectiveness is a direct manifestation of advertising. Ben & Frank ‘s Top 1 ad received 744 likes, 84 shares, 75 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ben & Frank, helping Ben & Frank to grasp the ad data more clearly.