Top Ads on Below

Below Background Introduction:

Below is the first of its kind whisky lounge bar in the heart of District 1. We serve a wide range of quality single malt whiskies and signature cocktails made by our mixologist.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Below has been advertising and marketing on Facebook for many years. And Below has placed 305 of ads on the Facebook platform in the last month. In the past few years,Below has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Below on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Below. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Below.

BigSpy

1.Below Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Below  Below  Below
Page Categories  Retail Company  Tools/Equipment  Tools/Equipment
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  shopify  shopify

Below Marketing Objectives Analysis: 

Below has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Below best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Below Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  let’s kickstart fun again!  Want to Grow your own Vegetables in your Garden? Don't trash it. Subpod it! 
Ad Copy Text  let’s kickstart fun again! stores are safely OPEN, bringing the fun for waaay below the rest – s...  no setting  no setting
Link Description  shop 900+ stores!  Don't trash it. Subpod it!  Feed the Soil. Feed the World.
Website Link  www.fivebelow.com  subpod.com  subpod.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 123  0  0
Like 157  0  0

Below Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Below Top 1 ads got 157 likes. Below uses a sentence with the finishing touch title: “let’s kickstart fun again!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Below shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Below should continue to optimize the ad content.

3.Below Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-11-2020-06-20  2020-06-02-2020-06-19  2020-06-03-2020-06-19
Landing Page Link  https://www.fivebelow.com/kickstart-the-fun.html?utm_source=fbig&utm_medium=zadv_paid_social&utm_campaign=q2_instore&fbclid=IwAR1zaDvrhuSd9b2peGs4pgBgbPWb1axktM49mt2WiHcwwknt9Z_ALUNUdPU  https://subpod.com/pages/subpod   https://subpod.com/pages/subpod

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Below are successful.

Below Creative Analysis: 

Below placed a Video ad in 2020-06-11-2020-06-20, and got 157 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Below Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Below has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Below Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-02-2020-06-19  2020-06-03-2020-06-19
During  10 days  18 days 17 days 
Like  157  0  0
Share  38  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Below ‘s Top 1 ad received 157 likes, 38 shares, 4 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Below, helping Below to grasp the ad data more clearly.