Top Ads on Belmont University

Belmont University Background Introduction:

Belmont University is a Christian community of more than 8,300 students from every state and 36 countries.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Belmont University has been advertising and marketing on Facebook for many years. And Belmont University has placed 39 of ads on the Facebook platform in the last month. In the past few years,Belmont University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Belmont University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Belmont University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Belmont University.

BigSpy

1.Belmont University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Belmont University  Belmont University  Belmont University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Belmont University Marketing Objectives Analysis: 

Belmont University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Belmont University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Belmont University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Study at a Top-Ranked University  Study at a Top-Ranked University Experience World Class Education at Belmont University 
Ad Copy Text  It's not too late to be a part of one of America’s Best Colleges! U.S. News & World Report ranked ...  For 2020, U.S. News & World Report recognized Belmont as the best in the state AND No. 17 in the cou...  Did you know one of America’s Best Colleges is in your backyard in Nashville? U.S. News & World Re...
Link Description  N/A  Get more information about Belmont's admissions process.  Get more information about Belmont's admissions process.
Website Link  www.belmont.edu  belmont.edu  belmont.edu
CTA  APPLY_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 316  303  340
Like 5  25  69

Belmont University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Belmont University Top 1 ads got 5 likes. Belmont University uses a sentence with the finishing touch title: “Study at a Top-Ranked University”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Belmont University shared 316 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Belmont University should continue to optimize the ad content.

3.Belmont University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-04-30-2020-05-03  2020-04-09-2020-04-28  2020-04-14-2020-04-27
Landing Page Link  http://www.belmont.edu/admissions/?utm_medium=social&utm_source=facebook&utm_campaign=admissions&utm_content=student-apply-today&fbclid=IwAR1O4ZfTj3dBhmUz6YU7FPZlJvy04veR57gSFvc1fPRmLCKZmONYwHICe_g  http://belmont.edu/admissions/   http://belmont.edu/admissions/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Belmont University are successful.

Belmont University Creative Analysis: 

Belmont University placed a Carousel ad in 2020-04-30-2020-05-03, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Belmont University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Belmont University has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Belmont University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-05-03  2020-04-09-2020-04-28  2020-04-14-2020-04-27
During  4 days  20 days 14 days 
Like  5  25  69
Share  0  0  10
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Belmont University ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Belmont University, helping Belmont University to grasp the ad data more clearly.