Top Ads on Bella Italia

Bella Italia Background Introduction:

At Bella we bring you the true spirit of Italy, with a fresh and tasty menu that satisfies big appetites and creates even bigger smiles.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bella Italia has been advertising and marketing on Facebook for many years. And Bella Italia has placed 82 of ads on the Facebook platform in the last month. In the past few years,Bella Italia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bella Italia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bella Italia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bella Italia.

BigSpy

1.Bella Italia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bella Italia  Bella Italia  Bella Italia
Page Categories  Pizza Place  Pizza Place  Pizza Place
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bella Italia Marketing Objectives Analysis: 

Bella Italia has been operating in Pizza Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bella Italia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bella Italia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ζητούνται μάγειρες με γνώση και εμπειρία στο χώρο της κουζίνας για τα καταστήματα της Κατερίνης και του Λιτοχώρου.  Снимки в дневника Timeline Photos 
Ad Copy Text  -  no setting  Surprinde pe cineva drag cu un cadou fierbinte și delicios: o pizza clasică, un suc 0.33L și o pr...
Link Description  Kateríni · Үндсэн  Surprinde pe cineva drag cu un cadou fierbinte și delicios: o pizza clasică, un suc 0.33L și o prăjitură!  Surprinde pe cineva drag cu un cadou fierbinte și delicios: o pizza clasică, un suc 0.33L și o prăjitură!
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  APPLY_NOW    
Text Word Count 210  0  447
Like 54  0  174

Bella Italia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bella Italia Top 1 ads got 54 likes. Bella Italia uses a sentence with the finishing touch title: “Ζητούνται μάγειρες με γνώση και εμπειρία στο χώρο της κουζίνας για τα καταστήματα της Κατερίνης και του Λιτοχώρου.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bella Italia shared 210 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bella Italia should continue to optimize the ad content.

3.Bella Italia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-18  2020-05-29-2020-05-29  2020-05-26-2020-05-28
Landing Page Link  https://www.facebook.com/job_opening/396735404616660/?source=ads&refid=28&_ft_=adid.23845376589640119:qid.6839691238240681340:mf_story_key.3381950021178073295:is_sponsored.1:ei.AI@AQI5BEWXrUTflnaLqMW94LyJ51C72_iD9GGG-iCm2bS1wdOgdipDv06FGM9gVt_1xpOFs7ubCNLY8HhVktXXEE48:top_level_post_id.1600194466823414:content_owner_id_new.133145993528276:call_to_action_type.APPLY_NOW:page_id.133145993528276:src.22:photo_id.1600194303490097:story_location.5:story_attachment_style.job_search_job_opening:view_time.1592489713:filter.h_nor:tds_flgs.3:actrs.133145993528276:page_insights.%7B%22133145993528276%22:%7B%22page_id%22:133145993528276,%22page_id_type%22:%22page%22,%22actor_id%22:133145993528276,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591778239,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1600194466823414%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:133145993528276,%22page_id%22:133145993528276,%22post_id%22:1600194466823414,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=*J*J*JH-R  https://www.facebook.com/Bella.Italia.Romania/?refid=7&_ft_=adid.6197393031741:qid.6832400329520946955:mf_story_key.-7218552241716451680:is_sponsored.1:ei.AI@AQJQtkDTQd-deZ82ypyCwzUwgnsnlLfARfdSenWjecl9wkJhzDzjAmZDmx3CQvpEUaGTfXwAr2N-IL5seDkfVL5v:top_level_post_id.3937689776303473:content_owner_id_new.635666273172523:page_id.635666273172523:src.22:photo_id.3937689776303473:story_location.5:story_attachment_style.photo:view_time.1590792165:filter.h_nor:tds_flgs.3:actrs.635666273172523:page_insights.%7B%22635666273172523%22:%7B%22page_id%22:635666273172523,%22page_id_type%22:%22page%22,%22actor_id%22:635666273172523,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1590763007,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3937689776303473%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:635666273172523,%22page_id%22:635666273172523,%22post_id%22:3937689776303473,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/Bella.Italia.Romania/?refid=28&_ft_=adid.6196449409541:qid.6831821960524732120:mf_story_key.-8583955070236904346:is_sponsored.1:ei.AI@AQKqE4vxuEqRlRjn_-ZH_uCSg6jnX0lNqxYsdgd4fK8WDO9kfHf7JOFHSCbeu8BX70mB7TPK-O5fsHPO4YjM7KSv:top_level_post_id.3922411614497956:content_owner_id_new.635666273172523:page_id.635666273172523:src.22:photo_id.3922411614497956:story_location.5:story_attachment_style.photo:view_time.1590656961:filter.h_nor:tds_flgs.3:actrs.635666273172523:page_insights.%7B%22635666273172523%22:%7B%22page_id%22:635666273172523,%22page_id_type%22:%22page%22,%22actor_id%22:635666273172523,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1590414909,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3922411614497956%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:635666273172523,%22page_id%22:635666273172523,%22post_id%22:3922411614497956,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bella Italia are successful.

Bella Italia Creative Analysis: 

Bella Italia placed a Image ad in 2020-06-09-2020-06-18, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bella Italia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Romania  Romania
Language  Estonian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bella Italia has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bella Italia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-05-29-2020-05-29  2020-05-26-2020-05-28
During  10 days  1 days 3 days 
Like  54  0  174
Share  6  0  4
Comment  1  0  1

Advertising effectiveness is a direct manifestation of advertising. Bella Italia ‘s Top 1 ad received 54 likes, 6 shares, 1 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bella Italia, helping Bella Italia to grasp the ad data more clearly.