Top Ads on Bell Helicopter

Bell Helicopter Background Introduction:

Official Facebook of Bell, an industry-leading producer of commercial and military, vertical-lift aircraft.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bell Helicopter has been advertising and marketing on Facebook for many years. And Bell Helicopter has placed 12 of ads on the Facebook platform in the last month. In the past few years,Bell Helicopter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bell Helicopter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bell Helicopter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bell Helicopter.

BigSpy

1.Bell Helicopter Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bell Helicopter  Bell Helicopter  Bell Helicopter
Page Categories  Aerospace Company  Aerospace Company  Aerospace Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bell Helicopter Marketing Objectives Analysis: 

Bell Helicopter has been operating in Aerospace Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bell Helicopter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bell Helicopter Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Go Above & Beyond Flight  World’s Fastest Rotorcraft The Fight Starts Now 
Ad Copy Text  Every warfighter knows to prepare for change. But one thing never changes: to win the fight, you hav...  Battlefields, threats and technologies have changed. Introducing the Bell V-280 Valor: a revolution ...  To win the fight, you have to be in the fight. Introducing the Bell V-280, the fastest rotorcraft.
Link Description  Introducing the Bell V-280.  Built to win the fight.  We’re ready when you are.
Website Link  bellflight.com  bellflight.com  bellflight.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 121  115  98
Like 380  53  51

Bell Helicopter Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bell Helicopter Top 1 ads got 380 likes. Bell Helicopter uses a sentence with the finishing touch title: “Go Above & Beyond Flight”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bell Helicopter shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bell Helicopter should continue to optimize the ad content.

3.Bell Helicopter Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-03-19-2019-04-25  2019-04-05-2019-04-25  2019-03-25-2019-04-25
Landing Page Link  http://bellflight.com/military/bell-v-280?utm_source=facebookinstagram&utm_medium=paid-social&utm_campaign=fy19v280&utm_content=winthefigtprepare_video_videoviews_interest_standard  http://bellflight.com/military/bell-v-280?utm_source=facebookinstagram&utm_medium=paid-social&utm_campaign=fy19v280&utm_content=winthefigtprepare_video_videoviews_fans_standard   http://bellflight.com/military/bell-v-280?utm_source=facebookinstagram&utm_medium=paid-social&utm_campaign=fy19v280&utm_content=winthefigtprepare_video_videoviews_fans_standard

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bell Helicopter are successful.

Bell Helicopter Creative Analysis: 

Bell Helicopter placed a Video ad in 2019-03-19-2019-04-25, and got 380 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bell Helicopter Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bell Helicopter has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bell Helicopter Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-19-2019-04-25  2019-04-05-2019-04-25  2019-03-25-2019-04-25
During  38 days  21 days 32 days 
Like  380  53  51
Share  136  16  22
Comment  11  4  2

Advertising effectiveness is a direct manifestation of advertising. Bell Helicopter ‘s Top 1 ad received 380 likes, 136 shares, 11 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bell Helicopter, helping Bell Helicopter to grasp the ad data more clearly.