Top Ads on Beijing Capital International Airport

Beijing Capital International Airport Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Beijing Capital International Airport has been advertising and marketing on Facebook for many years. And Beijing Capital International Airport has placed 18 of ads on the Facebook platform in the last month. In the past few years,Beijing Capital International Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Beijing Capital International Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Beijing Capital International Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Beijing Capital International Airport.

BigSpy

1.Beijing Capital International Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Beijing Capital International Airport  Beijing Capital International Airport  Beijing Capital International Airport
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Beijing Capital International Airport Marketing Objectives Analysis: 

Beijing Capital International Airport has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Beijing Capital International Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Beijing Capital International Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Beijing Capital International Airport  Beijing Capital bcia 
Ad Copy Text  Want stay up-to-the-minute with #BCIA news? Follow us and be first to get all the latest updates!  Make the most of your layover at #BCIA. We offer many choices for food, drinks, and entertainment fr...  Want to come explore Beijing? Enter the “Discover Beijing with BCIA” contest to see 5 differen...
Link Description  N/A  Airport  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  LIKE_PAGE  
Text Word Count 97  203  304
Like 3215  6591  132

Beijing Capital International Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Beijing Capital International Airport Top 1 ads got 3215 likes. Beijing Capital International Airport uses a sentence with the finishing touch title: “Beijing Capital International Airport”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Beijing Capital International Airport shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Beijing Capital International Airport should continue to optimize the ad content.

3.Beijing Capital International Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2019-06-09-2020-05-23  2020-04-28-2020-05-13  2019-09-03-2019-12-11
Landing Page Link  https://www.facebook.com/PEKAirport/videos/832025967176847/  https://www.facebook.com/PEKAirport/   https://www.facebook.com/PEKAirport/videos/3173687889337917/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Beijing Capital International Airport are successful.

Beijing Capital International Airport Creative Analysis: 

Beijing Capital International Airport placed a Video ad in 2019-06-09-2020-05-23, and got 3215 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Beijing Capital International Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bosnia Hercegovina  N/A  N/A
Language  English  N/A  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Beijing Capital International Airport has the best conversion in Bosnia Hercegovina, and can advertise more in Bosnia Hercegovina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Beijing Capital International Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-09-2020-05-23  2020-04-28-2020-05-13  2019-09-03-2019-12-11
During  350 days  16 days 100 days 
Like  3215  6591  132
Share  144  232  37
Comment  46  198  5

Advertising effectiveness is a direct manifestation of advertising. Beijing Capital International Airport ‘s Top 1 ad received 3215 likes, 144 shares, 46 comments in just 350 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Beijing Capital International Airport, helping Beijing Capital International Airport to grasp the ad data more clearly.