Top Ads on BedJet

BedJet Background Introduction:

Cooling, heating and climate control system made just for your bed. Find your perfect sleep temperature.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BedJet has been advertising and marketing on Facebook for many years. And BedJet has placed 65 of ads on the Facebook platform in the last month. In the past few years,BedJet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BedJet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BedJet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BedJet.


1.BedJet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BedJet  BedJet  BedJet
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

BedJet Marketing Objectives Analysis: 

BedJet has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BedJet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BedJet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Say goodbye to restless nights. Try BedJet today.  Father's Day Sale: Save 30% Father’s Day Sale: Save 30% 
Ad Copy Text  Tired of sleeping in a bed that’s too warm or too hot? BedJet is a cooling AND warming system for ...  Tired of sleeping in a bed that’s too warm or too hot? BedJet is a cooling AND warming system for ...  Forgot about Father’s Day? Don’t sweat it. Get the perfect gift and keep Dad cool this summer....
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 158  200  240
Like 481  85  89

BedJet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BedJet Top 1 ads got 481 likes. BedJet uses a sentence with the finishing touch title: “Say goodbye to restless nights. Try BedJet today.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BedJet shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BedJet should continue to optimize the ad content.

3.BedJet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-01-17-2020-06-18  2020-05-28-2020-06-18  2020-05-28-2020-06-17
Landing Page Link's+Day)&utm_term=LEVER_TEST_002+%7C+COLD+%7C+Pixel+%7C+Broad+Audiences+%7C+CR127&utm_content=CR127+%7C+VID+%7C+TT:NC:NH+%7C+TH:fathersDay+%7C+Testimonial+Super+Cut+%7C+ACCEPTED+%7C+05-30-2020&fbaid=6189665630147&fbclid=IwAR0ABvYdkQJ64lT-8XJMYJ2lHkziR8Wr06oDTYoTNwnuTKhgzS_ZnTx4HQw's+Day)+LEVER&utm_term=LEVER_TEST_001+%7C+COLD+%7C+Pixel+%7C+Broad+Audiences+%7C+CR126&utm_content=CR126+%7C+VID+%7C+TT:NC:NH:NV+%7C+TH:fathersDay+%7C+Father's+Day+%7C+ACCEPTED+%7C+05-30-2020&fbaid=6191915855147&fbclid=IwAR0pdckruK3p63mPa0BH_Xh47A58jMhX217b8SMyc5TdTyHFfbGi_Y_DxCg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BedJet are successful.

BedJet Creative Analysis: 

BedJet placed a Video ad in 2020-01-17-2020-06-18, and got 481 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BedJet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BedJet has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BedJet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-17-2020-06-18  2020-05-28-2020-06-18  2020-05-28-2020-06-17
During  154 days  22 days 21 days 
Like  481  85  89
Share  164  37  30
Comment  232  44  31

Advertising effectiveness is a direct manifestation of advertising. BedJet ‘s Top 1 ad received 481 likes, 164 shares, 232 comments in just 154 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BedJet, helping BedJet to grasp the ad data more clearly.