Top Ads on BeautyPlus

BeautyPlus Background Introduction:

BeautyPlus is a free camera app that gives you the best seflies possible 自分撮り用の神アプリ FREE Download of "BeautyPlus" in App Store and Google Play.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BeautyPlus has been advertising and marketing on Facebook for many years. And BeautyPlus has placed 184 of ads on the Facebook platform in the last month. In the past few years,BeautyPlus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BeautyPlus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BeautyPlus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BeautyPlus.

BigSpy

1.BeautyPlus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BeautyPlus  BeautyPlus  BeautyPlus
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BeautyPlus Marketing Objectives Analysis: 

BeautyPlus has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BeautyPlus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BeautyPlus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BeautyPlus  BeautyPlus BeautyPlus 
Ad Copy Text  Have fun with newly launched Lars&Rosa AR! Try Now!  The magical beauty camera and portrait photo editor that will enhance your beauty in an instant!  The magical beauty camera and portrait photo editor that will enhance your beauty in an instant!
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  USE_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 53  96  96
Like 1164  1216  18

BeautyPlus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BeautyPlus Top 1 ads got 1164 likes. BeautyPlus uses a sentence with the finishing touch title: “BeautyPlus”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BeautyPlus shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BeautyPlus should continue to optimize the ad content.

3.BeautyPlus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-07-2020-06-08  2020-04-28-2020-06-07  2020-05-07-2020-06-07
Landing Page Link  http://itunes.apple.com/app/id622434129  http://itunes.apple.com/app/id622434129   https://itunes.apple.com/app/id622434129

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BeautyPlus are successful.

BeautyPlus Creative Analysis: 

BeautyPlus placed a Video ad in 2020-05-07-2020-06-08, and got 1164 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BeautyPlus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Philippines  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BeautyPlus has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BeautyPlus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-08  2020-04-28-2020-06-07  2020-05-07-2020-06-07
During  33 days  41 days 32 days 
Like  1164  1216  18
Share  0  60  0
Comment  2  24  0

Advertising effectiveness is a direct manifestation of advertising. BeautyPlus ‘s Top 1 ad received 1164 likes, 0 shares, 2 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BeautyPlus, helping BeautyPlus to grasp the ad data more clearly.