Top Ads on Be The Match

Be The Match Background Introduction:

Official Be The Match Fan Page 501(c)(3) nonprofit. Be The Match connects patients with their donor match for a life-saving marrow or umbilical cord blood transplant. www.BeTheMatch.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Be The Match has been advertising and marketing on Facebook for many years. And Be The Match has placed 85 of ads on the Facebook platform in the last month. In the past few years,Be The Match has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Be The Match on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Be The Match. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Be The Match.

BigSpy

1.Be The Match Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Be The Match  Be The Match  Be The Match
Page Categories  Medical & Health  Medical & Health  Medical & Health
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Be The Match Marketing Objectives Analysis: 

Be The Match has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Be The Match best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Be The Match Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  You Could Be Someone's Cure  2X Match Alert: Donate to Save Lives! Save Juwan and Others 
Ad Copy Text  Courtney dreamed of holding her son in her arms. A leukemia diagnosis threatens to take it all away....  Double Match Alert! Please consider making a special gift to Be The Match this month. When you give,...  Cancer survivor and GMA host, Robin Roberts knows what it's like to need a bone marrow donor and not...
Link Description  Join the registry today  It takes more than marrow to save lives. With donations from generous people like you, more patients like Arlie (pictured here) will get a second chance at life.  A simple swab may save a life
Website Link  www.ourraceagainsttime.org  www.bethematchfoundation.org  www.ourraceagainsttime.org
CTA  SIGN_UP  DONATE_NOW  SIGN_UP
Text Word Count 181  161  200
Like 97  1  342

Be The Match Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Be The Match Top 1 ads got 97 likes. Be The Match uses a sentence with the finishing touch title: “You Could Be Someone's Cure”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Be The Match shared 181 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Be The Match should continue to optimize the ad content.

3.Be The Match Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-02-2020-06-19  2020-06-12-2020-06-18  2020-06-01-2020-06-18
Landing Page Link  https://www.ourraceagainsttime.org/story-courtney/?utm_source=fb_ig&utm_medium=paidsocial&utm_campaign=ourtime&utm_content=national_courtney_lookalike_whi  https://www.bethematchfoundation.org/site/Donation2;jsessionid=00000000.app20109a?18210.donation=form1&df_id=18210&mfc_pref=T&utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_prospecting&utm_term=summer_match&utm_content=paid_social_lol_prospecting&s_subsrc=paid_social_prospecting_lal&NONCE_TOKEN=41648EE546E224E66A172F0B220B0CF4   https://www.ourraceagainsttime.org/story-juwan/?utm_source=fb_ig&utm_medium=paidsocial&utm_campaign=ourtime&utm_content=national_robin_interest_afa

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Be The Match are successful.

Be The Match Creative Analysis: 

Be The Match placed a Video ad in 2020-06-02-2020-06-19, and got 97 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Be The Match Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Be The Match has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Be The Match Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-06-12-2020-06-18  2020-06-01-2020-06-18
During  18 days  7 days 18 days 
Like  97  1  342
Share  32  0  111
Comment  9  0  7

Advertising effectiveness is a direct manifestation of advertising. Be The Match ‘s Top 1 ad received 97 likes, 32 shares, 9 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Be The Match, helping Be The Match to grasp the ad data more clearly.