Top Ads on Baylor College of Medicine

Baylor College of Medicine Background Introduction:

Official Facebook home for Baylor College of Medicine. Page managed by the Office of Communications and Community Outreach.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Baylor College of Medicine has been advertising and marketing on Facebook for many years. And Baylor College of Medicine has placed 14 of ads on the Facebook platform in the last month. In the past few years,Baylor College of Medicine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Baylor College of Medicine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Baylor College of Medicine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Baylor College of Medicine.

BigSpy

1.Baylor College of Medicine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Baylor College of Medicine  Baylor College of Medicine  Baylor College of Medicine
Page Categories  Medical Center  Medical School  Medical School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Baylor College of Medicine Marketing Objectives Analysis: 

Baylor College of Medicine has been operating in Medical Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Baylor College of Medicine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Baylor College of Medicine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Non-alcoholic fatty liver disease a risk factor for liver cancer  Breast Cancer Removal & Immediate Reconstruction TRUST IN MY DOCTORS 
Ad Copy Text  no setting  Our surgeons specialize in breast cancer removal and immediate reconstruction, all during one surger...  Our sports medicine physicians, physical therapists, and athletic trainers develop comprehensive tre...
Link Description  To establish a better understanding of the link between the risk for liver cancer and non-alcoholic fatty liver disease (NAFLD), researchers conducted a large, retrospective study of patients with and without NAFLD.    Our doctors get you back in the game. FAST.
Website Link  www.bcm.edu  www.bcm.edu  www.bcm.edu
CTA    CONTACT_US  LEARN_MORE
Text Word Count 0  102  177
Like 0  1  3

Baylor College of Medicine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Baylor College of Medicine Top 1 ads got 0 likes. Baylor College of Medicine uses a sentence with the finishing touch title: “Non-alcoholic fatty liver disease a risk factor for liver cancer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Baylor College of Medicine shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Baylor College of Medicine should continue to optimize the ad content.

3.Baylor College of Medicine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-23-2020-04-28  2019-04-10-2019-04-22  2019-03-15-2019-04-22
Landing Page Link  https://www.bcm.edu/news/liver/non-alcoholic-fatty-liver-cancer-risk  https://www.bcm.edu/healthcare/care-centers/breast-care-center?utm_source=facebook&utm_medium=social&utm_content=rt-bc-pvs&utm_campaign=fy19dos-bs&_vsrefdom=bs-social   https://www.bcm.edu/healthcare/request-appointment-online?utm_source=facebook&utm_medium=social&utm_campaign=fy19-bcm-sports-medicine&utm_content=retargeting&_vsrefdom=sports-medicine-soc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Baylor College of Medicine are successful.

Baylor College of Medicine Creative Analysis: 

Baylor College of Medicine placed a Image ad in 2019-05-23-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Baylor College of Medicine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Baylor College of Medicine has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Baylor College of Medicine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-23-2020-04-28  2019-04-10-2019-04-22  2019-03-15-2019-04-22
During  342 days  13 days 39 days 
Like  0  1  3
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Baylor College of Medicine ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 342 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Baylor College of Medicine, helping Baylor College of Medicine to grasp the ad data more clearly.