Top Ads on Bayer Animal Health

Bayer Animal Health Background Introduction:

Bayer is a global leader in animal health. Responsible relationships between humans, companion animals, as well as farm animals mean taking care of their health and well-being.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bayer Animal Health has been advertising and marketing on Facebook for many years. And Bayer Animal Health has placed 31 of ads on the Facebook platform in the last month. In the past few years,Bayer Animal Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bayer Animal Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bayer Animal Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bayer Animal Health.

BigSpy

1.Bayer Animal Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bayer Animal Health  Bayer Animal Health  Bayer Animal Health
Page Categories  Pharmaceutical Company  Pharmaceutical Company  Pharmaceutical Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bayer Animal Health Marketing Objectives Analysis: 

Bayer Animal Health has been operating in Pharmaceutical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bayer Animal Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bayer Animal Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bayer Animal Health  Switch to Advantage® Bayer Animal Health 
Ad Copy Text  Flea and tick control does not have to be stressful. Seresto® provides long-lasting protection, f...  For a monthly flea treatment that works fast  Keep fleas and ticks out of your home! By preventing infestations on your cat with Seresto®, your...
Link Description  N/A  With Advantage® spot-on flea treatment for cats, combating fleas is faster and more effective than ever. Find out more to keep your cat happy and parasite-free!  N/A
Website Link  www.facebook.com  uk.mypetandi.com  www.facebook.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 163  44  161
Like 1  86  4

Bayer Animal Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bayer Animal Health Top 1 ads got 1 likes. Bayer Animal Health uses a sentence with the finishing touch title: “Bayer Animal Health”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bayer Animal Health shared 163 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bayer Animal Health should continue to optimize the ad content.

3.Bayer Animal Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-26-2020-06-17  2020-06-03-2020-06-15  2020-05-26-2020-06-13
Landing Page Link  https://www.facebook.com/Bayer4Animals/?_vref_=584934239105407&refid=28&_ft_=adid.23845002740180368:qid.6832181358152618158:mf_story_key.-5160109459433685836:is_sponsored.1:ei.AI@AQJkcHPRg4yGV6oc-2df8Ea6gqef5LF_PNtZaHX2oWfE432c81QHjPk6_qbheGFxDKMNMTpNNpqF-8yr6yWczAp9:top_level_post_id.1406707776204874:content_owner_id_new.148942741981390:call_to_action_type.LEARN_MORE:page_id.148942741981390:src.22:photo_id.584934239105407:story_location.5:story_attachment_style.rich_media:view_time.1590740550:filter.h_nor:tds_flgs.3:actrs.148942741981390:page_insights.%7B%22148942741981390%22:%7B%22page_id%22:148942741981390,%22page_id_type%22:%22page%22,%22actor_id%22:148942741981390,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590576910,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1406707776204874%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:148942741981390,%22page_id%22:148942741981390,%22post_id%22:1406707776204874,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://uk.mypetandi.com/our-products/advantage/advantage-cats/?utm_source=facebook&utm_medium=social&utm_campaign=advantage_big_flea_traffic&utm_content=efficacy_static_2   https://www.facebook.com/Bayer4Animals/?_vref_=621072441818643&refid=28&_ft_=adid.23845002742460368:qid.6837959590351833577:mf_story_key.-7714271006313948073:is_sponsored.1:ei.AI@AQImZJ5VVf9PYTVHqWbfj8-IjcNR3fWm7TqsmPgNjH-7WGVA6ppAQ-R6L_wqopZB1az3EaHLPM7Z-5vc0AZfWxmy:top_level_post_id.1406708222871496:content_owner_id_new.148942741981390:call_to_action_type.LEARN_MORE:page_id.148942741981390:src.22:photo_id.621072441818643:story_location.5:story_attachment_style.rich_media:view_time.1592086173:filter.h_nor:tds_flgs.3:actrs.148942741981390:page_insights.%7B%22148942741981390%22:%7B%22page_id%22:148942741981390,%22page_id_type%22:%22page%22,%22actor_id%22:148942741981390,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590576910,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1406708222871496%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:148942741981390,%22page_id%22:148942741981390,%22post_id%22:1406708222871496,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bayer Animal Health are successful.

Bayer Animal Health Creative Analysis: 

Bayer Animal Health placed a Video ad in 2020-05-26-2020-06-17, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bayer Animal Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bolivia,El Salvador  Macedonia,Portugal,Albania  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bayer Animal Health has the best conversion in Bolivia,El Salvador, and can advertise more in Bolivia,El Salvador in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bayer Animal Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-17  2020-06-03-2020-06-15  2020-05-26-2020-06-13
During  23 days  13 days 19 days 
Like  1  86  4
Share  74  0  560
Comment  43  6  175

Advertising effectiveness is a direct manifestation of advertising. Bayer Animal Health ‘s Top 1 ad received 1 likes, 74 shares, 43 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bayer Animal Health, helping Bayer Animal Health to grasp the ad data more clearly.