Top Ads on Bath & Body Works

Bath & Body Works Background Introduction:

We Make Fragrance Fun!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bath & Body Works has been advertising and marketing on Facebook for many years. And Bath & Body Works has placed 1003 of ads on the Facebook platform in the last month. In the past few years,Bath & Body Works has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bath & Body Works on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bath & Body Works. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bath & Body Works.


1.Bath & Body Works Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bath & Body Works  Bath & Body Works  Bath & Body Works
Page Categories  Health/Beauty  Beauty Salon  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  opencart  N/A

Bath & Body Works Marketing Objectives Analysis: 

Bath & Body Works has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bath & Body Works best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bath & Body Works Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Entra a nuestra Tienda en Linea!  Bath & Body Works India One in a Million Shower Gel 
Ad Copy Text  Enamórate de nuestros aromas y adquiérelos en nuestra Tienda Online. Ahora en México  Enjoy Bath & Body Works Body care at Buy 2 Get 1 ❤❤ We are now delivering Body care essentials ...  Use code: HAPPYHOME & get 10% off all products! Pamper yourself with Bath and Body Works latest prod...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 87  273  186
Like 9320  178  0

Bath & Body Works Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bath & Body Works Top 1 ads got 9320 likes. Bath & Body Works uses a sentence with the finishing touch title: “¡Entra a nuestra Tienda en Linea!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bath & Body Works shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bath & Body Works should continue to optimize the ad content.

3.Bath & Body Works Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-04-22-2020-06-18  2020-04-29-2020-06-18  2020-04-15-2020-06-17
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:1530552940539870,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587592096,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2559821090946378%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1530552940539870,%22page_id%22:1530552940539870,%22post_id%22:2559821090946378,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bath & Body Works are successful.

Bath & Body Works Creative Analysis: 

Bath & Body Works placed a Image ad in 2020-04-22-2020-06-18, and got 9320 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bath & Body Works Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  United Arab Emirates,Singapore
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bath & Body Works has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bath & Body Works Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-22-2020-06-18  2020-04-29-2020-06-18  2020-04-15-2020-06-17
During  58 days  51 days 64 days 
Like  9320  178  0
Share  656  3  0
Comment  419  0  0

Advertising effectiveness is a direct manifestation of advertising. Bath & Body Works ‘s Top 1 ad received 9320 likes, 656 shares, 419 comments in just 58 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bath & Body Works, helping Bath & Body Works to grasp the ad data more clearly.