Top Ads on Basecamp Fitness

Basecamp Fitness Background Introduction:

35 Minute Group Fitness classes and personal instruction for all ages and fitness levels. First class is free, we are here to serve Pasadena.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Basecamp Fitness has been advertising and marketing on Facebook for many years. And Basecamp Fitness has placed 41 of ads on the Facebook platform in the last month. In the past few years,Basecamp Fitness has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Basecamp Fitness on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Basecamp Fitness. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Basecamp Fitness.

BigSpy

1.Basecamp Fitness Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Basecamp Fitness  Basecamp Fitness  Basecamp Fitness
Page Categories  Gym/Physical Fitness Center  Other  Gym/Physical Fitness Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Basecamp Fitness Marketing Objectives Analysis: 

Basecamp Fitness has been operating in Gym/Physical Fitness Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Basecamp Fitness best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Basecamp Fitness Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WANT A FREE WORKOUT?  Get 2 FREE WEEKS OF CLASSES NOW! WANT A FREE WORKOUT? 
Ad Copy Text  Experience a 35-minute HIIT workout that will push you to your limits and drive real results. Sign ...  COMING SOON to Edina! Get 2 weeks FREE to Basecamp Fitness for a limited time only!  Experience a 35-minute HIIT workout that will push you to your limits and drive real results. Sign ...
Link Description  N/A  Hurry before this offer ends!  HIIT workouts for every skill level.
Website Link  www.facebook.com  www.basecampfitness.com  www.facebook.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 130  84  130
Like 409  22  12

Basecamp Fitness Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Basecamp Fitness Top 1 ads got 409 likes. Basecamp Fitness uses a sentence with the finishing touch title: “WANT A FREE WORKOUT?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Basecamp Fitness shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Basecamp Fitness should continue to optimize the ad content.

3.Basecamp Fitness Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-03-08-2020-03-14  2019-12-31-2020-02-01  2019-12-31-2020-01-17
Landing Page Link  https://www.facebook.com/strongweho/videos/1009719056059203/  https://www.basecampfitness.com/locations/edina/   https://www.facebook.com/strongweho/videos/1009719056059203/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Basecamp Fitness are successful.

Basecamp Fitness Creative Analysis: 

Basecamp Fitness placed a Video ad in 2020-03-08-2020-03-14, and got 409 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Basecamp Fitness Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Basecamp Fitness has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Basecamp Fitness Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-08-2020-03-14  2019-12-31-2020-02-01  2019-12-31-2020-01-17
During  7 days  33 days 18 days 
Like  409  22  12
Share  47  6  1
Comment  13  3  1

Advertising effectiveness is a direct manifestation of advertising. Basecamp Fitness ‘s Top 1 ad received 409 likes, 47 shares, 13 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Basecamp Fitness, helping Basecamp Fitness to grasp the ad data more clearly.