Top Ads on Barloworld Equipment Southern Africa

Barloworld Equipment Southern Africa Background Introduction:

Barloworld Equipment has been the southern African dealer for Cat products, including earthmoving machines since 1927. http://www.barloworld-equipment.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Barloworld Equipment Southern Africa has been advertising and marketing on Facebook for many years. And Barloworld Equipment Southern Africa has placed 51 of ads on the Facebook platform in the last month. In the past few years,Barloworld Equipment Southern Africa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Barloworld Equipment Southern Africa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Barloworld Equipment Southern Africa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Barloworld Equipment Southern Africa.

BigSpy

1.Barloworld Equipment Southern Africa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Barloworld Equipment Southern Africa  Barloworld Equipment Southern Africa  Barloworld Equipment Southern Africa
Page Categories  Construction Company  Construction Company  Construction Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Barloworld Equipment Southern Africa Marketing Objectives Analysis: 

Barloworld Equipment Southern Africa has been operating in Construction Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Barloworld Equipment Southern Africa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Barloworld Equipment Southern Africa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Barloworld Equipment Southern Africa  Barloworld Equipment Southern Africa Cat® Lubricant Specials 
Ad Copy Text  -  Get the job done efficiently and effectively with a range of special deals, including oils & greases...  -
Link Description  N/A  N/A  Barloworld Equipment
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 117  147  117
Like 150  26  1395

Barloworld Equipment Southern Africa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Barloworld Equipment Southern Africa Top 1 ads got 150 likes. Barloworld Equipment Southern Africa uses a sentence with the finishing touch title: “Barloworld Equipment Southern Africa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Barloworld Equipment Southern Africa shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Barloworld Equipment Southern Africa should continue to optimize the ad content.

3.Barloworld Equipment Southern Africa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-04-21-2020-06-15  2020-05-31-2020-06-10  2020-04-21-2020-06-03
Landing Page Link  https://www.barloworld-equipment.com/products/special-offers/lubricants-storage-dispensing/?utm_source=Facebook&utm_medium=SocialAds&utm_campaign=Storage%26Dispensing&dclid=CKjY3sia_OkCFY4S-QAdsGwAmg  https://ad.doubleclick.net/ddm/trackclk/N383008.152606FACEBOOK.COM/B23961937.274338017;dc_trk_aid=468939360;dc_trk_cid=133006272;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR1Bgyi6p5jUrRlP-bd9jH8I6H5sIqWbijT7xda0I0xHS_akJwlf3Ba-OwE   https://www.barloworld-equipment.com/products/special-offers/lubricants-storage-dispensing/?utm_source=Facebook&utm_medium=SocialAds&utm_campaign=Storage%26Dispensing&dclid=CJT3nv2Vr-kCFZkOXAodlb8J9Q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Barloworld Equipment Southern Africa are successful.

Barloworld Equipment Southern Africa Creative Analysis: 

Barloworld Equipment Southern Africa placed a Carousel ad in 2020-04-21-2020-06-15, and got 150 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Barloworld Equipment Southern Africa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Barloworld Equipment Southern Africa has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Barloworld Equipment Southern Africa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-15  2020-05-31-2020-06-10  2020-04-21-2020-06-03
During  56 days  11 days 44 days 
Like  150  26  1395
Share  3  5  57
Comment  11  0  102

Advertising effectiveness is a direct manifestation of advertising. Barloworld Equipment Southern Africa ‘s Top 1 ad received 150 likes, 3 shares, 11 comments in just 56 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Barloworld Equipment Southern Africa, helping Barloworld Equipment Southern Africa to grasp the ad data more clearly.