Top Ads on BarkBox
BarkBox Background Introduction:
Sign up for BarkBox at barkbox.com/fb! A box of high quality dog products for your pup, delivered to your door each month.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
BarkBox has been advertising and marketing on Facebook for many years. And BarkBox has placed 237 of ads on the Facebook platform in the last month. In the past few years,BarkBox has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for BarkBox on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BarkBox. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BarkBox.
1.BarkBox Top 3 Ads Basic Understanding
|Page Categories||Pet Supplies||Pet Supplies||Pet Supplies|
BarkBox Marketing Objectives Analysis:
BarkBox has been operating in Pet Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BarkBox best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.BarkBox Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Durable dog stuff, every month||Tough dog stuff delivered.||GET THIS FREE TOY|
|Ad Copy Text||The subscription for dogs that love to chew: 2 durable toys (always fluff-free, made of tough rubbe...||Queen of the #superchewer castle Start Super Chewer today and begin building your dog’s kingdom....||Get this fan-favorite Erik the Red Squirrel toy added FREE to your dog’s first Super Chewer box. ...|
|Link Description||100% Satisfaction Guarantee||Free Shipping Right to Your Door||Limited quantity available.|
|Text Word Count||326||147||223|
BarkBox Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. BarkBox Top 1 ads got 5186 likes. BarkBox uses a sentence with the finishing touch title: “Durable dog stuff, every month”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. BarkBox shared 326 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BarkBox should continue to optimize the ad content.
3.BarkBox Top 3 Ads Creative Selection
|Landing Page Link||https://www.barkbox.com/super-chewer?utm_source=facebook&utm_medium=social&utm_campaign=sc_prospecting||https://www.barkbox.com/super-chewer/?utm_source=facebook&utm_medium=paid_social&utm_campaign=%7B%7Bcampaign.name%7D%7D&adset=%7B%7Badset.id%7D%7D&ad=%7B%7Bad.id%7D%7D&campaignid=%7B%7Bcampaign.id%7D%7D||https://www.barkbox.com/super-chewer/?utm_source=facebook&utm_medium=paid_social&utm_campaign=sc_prospecting_promo:+gwp_conversions_broad+interests&adset=23845118437640426&ad=23845706194430426&campaignid=23845118436630426&fbclid=IwAR3fkzJ8zth_bq-vKGUf-ohL5EyZUkqB3OTy77cQhBi7pV-uV-TVuX_qPIM|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BarkBox are successful.
BarkBox Creative Analysis:
BarkBox placed a Video ad in 2019-01-17-2020-06-18, and got 5186 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.BarkBox Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
BarkBox has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.BarkBox Top 3 Ads Performance Display
|During||519 days||4 days||7 days|
Advertising effectiveness is a direct manifestation of advertising. BarkBox ‘s Top 1 ad received 5186 likes, 1685 shares, 1725 comments in just 519 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BarkBox, helping BarkBox to grasp the ad data more clearly.