Top Ads on Barclaycard

Barclaycard Background Introduction:

Welcome to the official Barclaycard Facebook page. Here you’ll find Barclaycard news, offers, prize draws, credit card benefits & more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Barclaycard has been advertising and marketing on Facebook for many years. And Barclaycard has placed 74 of ads on the Facebook platform in the last month. In the past few years,Barclaycard has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Barclaycard on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Barclaycard. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Barclaycard.

BigSpy

1.Barclaycard Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Barclaycard  Barclaycard  Barclaycard
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Barclaycard Marketing Objectives Analysis: 

Barclaycard has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Barclaycard best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Barclaycard Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Use our Fraud Fighter Tool  Use our Fraud Fighter Tool Use our Fraud Fighter Tool 
Ad Copy Text  We’ve created our Fraud Fighter Tool to help keep you safe, because not all fraud is this easy to ...  Fraud isn’t always obvious. With new scams popping up, learn how you could stay safe with our Frau...  With fraud on the rise, our interactive Fraud Fighter Tool will test your fraud savviness and give y...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 105  121  130
Like 1514  1694  2243

Barclaycard Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Barclaycard Top 1 ads got 1514 likes. Barclaycard uses a sentence with the finishing touch title: “Use our Fraud Fighter Tool”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Barclaycard shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Barclaycard should continue to optimize the ad content.

3.Barclaycard Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-26-2020-06-17  2020-05-12-2020-06-14  2020-04-27-2020-06-12
Landing Page Link  https://www.barclaycard.co.uk/personal/customer/fraud-fighter-tool  https://www.barclaycard.co.uk/personal/customer/fraud-fighter-tool   https://www.barclaycard.co.uk/personal/customer/fraud-fighter-tool

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Barclaycard are successful.

Barclaycard Creative Analysis: 

Barclaycard placed a Video ad in 2020-04-26-2020-06-17, and got 1514 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Barclaycard Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  Lithuania,United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Barclaycard has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Barclaycard Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-06-17  2020-05-12-2020-06-14  2020-04-27-2020-06-12
During  47 days  34 days 47 days 
Like  1514  1694  2243
Share  245  304  579
Comment  176  227  415

Advertising effectiveness is a direct manifestation of advertising. Barclaycard ‘s Top 1 ad received 1514 likes, 245 shares, 176 comments in just 47 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Barclaycard, helping Barclaycard to grasp the ad data more clearly.