Top Ads on Barbican Centre

Barbican Centre Background Introduction:

Pushing the boundaries of theatre, dance, film, music and visual art, at the heart of the City - welcome to the Barbican Centre. Explore our programme: www.barbican.org.uk or call box office: 020 7638 8891

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Barbican Centre has been advertising and marketing on Facebook for many years. And Barbican Centre has placed 46 of ads on the Facebook platform in the last month. In the past few years,Barbican Centre has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Barbican Centre on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Barbican Centre. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Barbican Centre.

BigSpy

1.Barbican Centre Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Barbican Centre  Barbican Centre  Barbican Centre
Page Categories  Performance Art Theatre  Performance Art Theatre  Performance Art Theatre
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Barbican Centre Marketing Objectives Analysis: 

Barbican Centre has been operating in Performance Art Theatre for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Barbican Centre best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Barbican Centre Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  London International Animation Festival  Robert Henke: CBM 8032 AV AI: More than Human closes 26 Aug 
Ad Copy Text  Enjoy the UK’s largest animation festival from 29 Nov to 8 Dec  A retro-futuristic audio-visual spectacle on original 80s commodore computers.  Don’t miss your opportunity to glimpse into the future
Link Description  Amazing animation from across the world  Music · 894 people  An unprecedented exploration of artificial intelligence
Website Link  www.barbican.org.uk  www.facebook.com  www.barbican.org.uk
CTA  BOOK_TRAVEL  EVENT_RSVP  BOOK_TRAVEL
Text Word Count 64  78  56
Like 103  69  32

Barbican Centre Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Barbican Centre Top 1 ads got 103 likes. Barbican Centre uses a sentence with the finishing touch title: “London International Animation Festival”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Barbican Centre shared 64 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Barbican Centre should continue to optimize the ad content.

3.Barbican Centre Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-11-27-2019-12-10  2019-11-27-2019-12-02  2019-08-08-2019-08-18
Landing Page Link  https://www.barbican.org.uk/whats-on/2019/series/london-international-animation-festival-2019?utm_campaign=CCOCIN281119D&utm_source=LIAF_festival+&utm_medium=Facebook_promoted&utm_content=CCOCIN281119D_book&fbclid=IwAR3wZ1A-vhovZOq8WbwTxdeJB9z1qTzyWh8pQp19SlHWNNpQwEibDKPjjdU  https://www.facebook.com/37166654192/posts/10157430917509193/   https://www.barbican.org.uk/whats-on/2019/event/ai-more-than-human?utm_campaign=CCOBIE090819A&utm_source=AI_FB_AUG_LC&utm_medium=Facebook_promoted&utm_content=CCOBIE090819A_book&fbclid=IwAR2zA75kKD36g-hrQImNEBfN9cacSPkWrFPbBZDBxIEpldXN16C5i55dr_I

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Barbican Centre are successful.

Barbican Centre Creative Analysis: 

Barbican Centre placed a Video ad in 2019-11-27-2019-12-10, and got 103 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Barbican Centre Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Barbican Centre has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Barbican Centre Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-27-2019-12-10  2019-11-27-2019-12-02  2019-08-08-2019-08-18
During  14 days  6 days 11 days 
Like  103  69  32
Share  22  0  5
Comment  5  14  3

Advertising effectiveness is a direct manifestation of advertising. Barbican Centre ‘s Top 1 ad received 103 likes, 22 shares, 5 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Barbican Centre, helping Barbican Centre to grasp the ad data more clearly.