Top Ads on Banque mondiale

Banque mondiale Background Introduction:

La Banque mondiale est une source essentielle d'appui financier et technique pour l'ensemble des pays en développement. Sa mission est de lutter contre la pauvreté en aidant les pays à effectuer des progrès durables. www.banquemondiale.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Banque mondiale has been advertising and marketing on Facebook for many years. And Banque mondiale has placed 96 of ads on the Facebook platform in the last month. In the past few years,Banque mondiale has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Banque mondiale on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Banque mondiale. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Banque mondiale.

BigSpy

1.Banque mondiale Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Banque mondiale  Banque mondiale  Banque mondiale
Page Categories  Financial Aid Service  Financial Aid Service  Financial Aid Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Banque mondiale Marketing Objectives Analysis: 

Banque mondiale has been operating in Financial Aid Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Banque mondiale best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Banque mondiale Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Un monde en mutation  Rapport de suivi de l’ODD 7 : L’urgence pour ne laisser personne de côté d’ici à 2030 Unir nos efforts face au coronavirus 
Ad Copy Text  Abonnez-vous à la newsletter pour suivre l'action internationale contre la pauvreté et soyez avert...  Où en sont les #ÉnergiesRenouvelables ? Leur consommation (+2,5 % en 2017) augmente plus rapidem...  La pandémie de #COVID19 nous force à garder nos distances afin de freiner la propagation du corona...
Link Description  La newsletter de référence pour les professionnels et acteurs du développement international.  The Tracking SDG 7 Report: The Last Decade to Leave No One Behind  N/A
Website Link  www.banquemondiale.org  www.banquemondiale.org  www.banquemondiale.org
CTA  SIGN_UP    LEARN_MORE
Text Word Count 179  250  561
Like 1112  39  1378

Banque mondiale Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Banque mondiale Top 1 ads got 1112 likes. Banque mondiale uses a sentence with the finishing touch title: “Un monde en mutation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Banque mondiale shared 179 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Banque mondiale should continue to optimize the ad content.

3.Banque mondiale Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-31-2020-06-16  2020-06-12-2020-06-15  2020-05-06-2020-06-13
Landing Page Link  http://www.banquemondiale.org/  https://www.banquemondiale.org/fr/topic/energy/publication/the-tracking-sdg-7-report-the-last-decade-to-leave-no-one-behind?cid=ECR_FB_worldbank_FR_EXTP_TARGET&fbclid=IwAR04IVeO640lfgPG404Yhu2PK-XWGGgS3WjpEcbag3nkXMjpOQDDWO-r2gk   https://www.banquemondiale.org/fr/who-we-are/news/coronavirus-covid19

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Banque mondiale are successful.

Banque mondiale Creative Analysis: 

Banque mondiale placed a Image ad in 2020-05-31-2020-06-16, and got 1112 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Banque mondiale Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Morocco  Algeria
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Banque mondiale has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Banque mondiale Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-16  2020-06-12-2020-06-15  2020-05-06-2020-06-13
During  17 days  4 days 39 days 
Like  1112  39  1378
Share  72  3  264
Comment  22  2  96

Advertising effectiveness is a direct manifestation of advertising. Banque mondiale ‘s Top 1 ad received 1112 likes, 72 shares, 22 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Banque mondiale, helping Banque mondiale to grasp the ad data more clearly.