Top Ads on Banner Health

Banner Health Background Introduction:

Headquartered in Arizona, Banner Health is one of the largest nonprofit health care systems in the country.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Banner Health has been advertising and marketing on Facebook for many years. And Banner Health has placed 77 of ads on the Facebook platform in the last month. In the past few years,Banner Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Banner Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Banner Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Banner Health.

BigSpy

1.Banner Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Banner Health  Banner Health  Banner Health
Page Categories  Medical & Health  Medical & Health  Medical & Health
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Banner Health Marketing Objectives Analysis: 

Banner Health has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Banner Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Banner Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Banner Health  Find a doctor COVID-19 Antibody Test 
Ad Copy Text  Everyday care is still crucial to you and your family’s health. But it's just as crucial to do it ...  See your doctor from the comfort of home. Schedule a video visit with a Banner Health doctor.  Some people may have had COVID-19 with no symptoms. Learn when, how and where to get the antibody te...
Link Description  Learn how we’re ensuring patient safety.  Right care. Right from home.  Learn what is tested
Website Link  www.bannerhealth.com  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  BOOK_TRAVEL  LEARN_MORE
Text Word Count 107  93  103
Like 449  20  733

Banner Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Banner Health Top 1 ads got 449 likes. Banner Health uses a sentence with the finishing touch title: “Banner Health”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Banner Health shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Banner Health should continue to optimize the ad content.

3.Banner Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-18-2020-06-20  2020-05-12-2020-06-20  2020-06-12-2020-06-18
Landing Page Link  https://www.bannerhealth.com/patients/safe-place-for-care?utm_campaign=PhoenixReach&utm_medium=PaidSocial&utm_source=FBIG_PhoenixReach&utm_content=PowerofEveryDay  https://www.bannerhealth.com/physician-directory?utm_source=facebook&utm_medium=paid_social&utm_campaign=telehealth_ic_media&utm_content=tablet   https://ad.doubleclick.net/ddm/clk/467276215;272853385;s?https://www.bannerhealth.com/healthcareblog/teach-me/what-to-know-about-the-covid-19-antibody-test?utm_source=facebook&utm_medium=paid_social&utm_campaign=blogsupport_ic&utm_content=antibodytest

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Banner Health are successful.

Banner Health Creative Analysis: 

Banner Health placed a Video ad in 2020-05-18-2020-06-20, and got 449 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Banner Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Turkey,Pakistan...  Bahamas,Indonesia,Chile  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Banner Health has the best conversion in Brazil,Turkey,Pakistan..., and can advertise more in Brazil,Turkey,Pakistan... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Banner Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-20  2020-05-12-2020-06-20  2020-06-12-2020-06-18
During  34 days  40 days 7 days 
Like  449  20  733
Share  18  3  287
Comment  16  0  118

Advertising effectiveness is a direct manifestation of advertising. Banner Health ‘s Top 1 ad received 449 likes, 18 shares, 16 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Banner Health, helping Banner Health to grasp the ad data more clearly.