Top Ads on Banks Journal

Banks Journal Background Introduction:

Banks Journal is a modern clothing label inspired by coastal living and a love of design.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Banks Journal has been advertising and marketing on Facebook for many years. And Banks Journal has placed 92 of ads on the Facebook platform in the last month. In the past few years,Banks Journal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Banks Journal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Banks Journal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Banks Journal.

BigSpy

1.Banks Journal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Banks Journal  Banks Journal  Banks Journal
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Banks Journal Marketing Objectives Analysis: 

Banks Journal has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Banks Journal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Banks Journal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Environmentally Responsible Clothing  Banks Journal Sale now on with 50% to 65% off sitewide 
Ad Copy Text  Soak up spring with fresh apparel and fresh fits.  Introducing our Jared Mell Capsule Collection which we see as a celebration of surf culture.  Banks Journal is a modern clothing label. Sale now on with 50% to 65% off sitewide and free shipping...
Link Description  Free shipping over 50€  N/A  
Website Link  eu.banksjournal.com  eu.banksjournal.com  au.banksjournal.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 49  92  123
Like 4  1  7

Banks Journal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Banks Journal Top 1 ads got 4 likes. Banks Journal uses a sentence with the finishing touch title: “Environmentally Responsible Clothing”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Banks Journal shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Banks Journal should continue to optimize the ad content.

3.Banks Journal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-04-01-2020-06-18  2020-05-18-2020-06-12  2020-05-19-2020-06-02
Landing Page Link  https://eu.banksjournal.com/?utm_source=facebook&utm_campaign=april-lead&fbclid=IwAR1CEZzdmqmaOmxjnC4spjTyQbYxeQVVJsXNOpC1hxSUuz240AVYLKj01U0  https://eu.banksjournal.com/?fbclid=IwAR0d4DXdOzadW5dNcGwq1Q7N1aojjmlTbL1KC9TCpVyNcmgragQATejwV2Q   https://au.banksjournal.com/?fbclid=IwAR38D357zhvPBh4yDL1OxEgJvt9yDv8RYbmls31QPN1n-K2wXRS55eUTdjU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Banks Journal are successful.

Banks Journal Creative Analysis: 

Banks Journal placed a Video ad in 2020-04-01-2020-06-18, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Banks Journal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Banks Journal has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Banks Journal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-06-18  2020-05-18-2020-06-12  2020-05-19-2020-06-02
During  79 days  26 days 15 days 
Like  4  1  7
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Banks Journal ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 79 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Banks Journal, helping Banks Journal to grasp the ad data more clearly.