Top Ads on Bankiom

Bankiom Background Introduction:

Bankiom is a digital bank for millennials and mobile natives.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bankiom has been advertising and marketing on Facebook for many years. And Bankiom has placed 143 of ads on the Facebook platform in the last month. In the past few years,Bankiom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bankiom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bankiom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bankiom.

BigSpy

1.Bankiom Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bankiom  Bankiom  Bankiom
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Bankiom Marketing Objectives Analysis: 

Bankiom has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bankiom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bankiom Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get early access to bankiom - new account 3 min. or less  Get early access to bankiom - new account 3 min. or less Get early access to bankiom - new account 3 min. or less 
Ad Copy Text  ????A Friendly Bank For You And Me ✅Open an account in 3 minutes or less ✅Take full control of...  ????A Friendly Bank For You And Me ✅Open an account in 3 minutes or less ✅Take full control of...  ????A Friendly Bank For You And Me ✅Open an account in 3 minutes or less ✅Take full control of...
Link Description  Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.  Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.  This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookie...
Website Link  www.bankiom.com  www.bankiom.com  www.bankiom.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 223  223  223
Like 1143  601  1369

Bankiom Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bankiom Top 1 ads got 1143 likes. Bankiom uses a sentence with the finishing touch title: “Get early access to bankiom - new account 3 min. or less”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bankiom shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bankiom should continue to optimize the ad content.

3.Bankiom Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-30-2020-05-25  2020-03-30-2020-05-24  2020-03-23-2020-05-23
Landing Page Link  https://www.bankiom.com/get-early-access-to-bankiom-new-account1-min-loan1-sec-v4/?utm_source=facebook&utm_campaign=splitest&utm_medium=banner&utm_term=banking&utm_content=site  https://www.bankiom.com/get-early-access-to-bankiom-new-account1-min-loan1-sec-v4/?utm_source=facebook&utm_campaign=splitest&utm_medium=banner&utm_term=banking&utm_content=site   https://www.bankiom.com/get-early-access-to-bankiom-new-account1-min-loan1-sec-v4/?utm_source=facebook&utm_campaign=splitest&utm_medium=banner&utm_term=banking&utm_content=site

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bankiom are successful.

Bankiom Creative Analysis: 

Bankiom placed a Image ad in 2020-03-30-2020-05-25, and got 1143 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bankiom Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,Bangladesh  Pakistan  Pakistan,Latvia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bankiom has the best conversion in Pakistan,Bangladesh, and can advertise more in Pakistan,Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bankiom Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-30-2020-05-25  2020-03-30-2020-05-24  2020-03-23-2020-05-23
During  57 days  56 days 62 days 
Like  1143  601  1369
Share  39  23  71
Comment  67  29  53

Advertising effectiveness is a direct manifestation of advertising. Bankiom ‘s Top 1 ad received 1143 likes, 39 shares, 67 comments in just 57 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bankiom, helping Bankiom to grasp the ad data more clearly.