Top Ads on Bankers Life

Bankers Life Background Introduction:

Bankers Life focuses on the insurance needs of the retirement market. www.bankerslife.com | www.centerforasecureretirement.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bankers Life has been advertising and marketing on Facebook for many years. And Bankers Life has placed 269 of ads on the Facebook platform in the last month. In the past few years,Bankers Life has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bankers Life on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bankers Life. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bankers Life.

BigSpy

1.Bankers Life Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bankers Life  Bankers Life  Bankers Life
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Bankers Life Marketing Objectives Analysis: 

Bankers Life has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bankers Life best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bankers Life Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Coverage starts from $16/mo. Get a FREE quote  Coverage starts from $16/mo. Get a FREE quote Coverage starts from $16/mo. Get a FREE quote 
Ad Copy Text  no setting  no setting  no setting
Link Description  Affordable Life Insurance  Affordable Life Insurance  Affordable Life Insurance
Website Link  bankers.rocketer.com  bankers.rocketer.com  bankers.rocketer.com
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 0  0  0
Like 0  0  0

Bankers Life Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bankers Life Top 1 ads got 0 likes. Bankers Life uses a sentence with the finishing touch title: “Coverage starts from $16/mo. Get a FREE quote”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bankers Life shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bankers Life should continue to optimize the ad content.

3.Bankers Life Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-14  2020-06-04-2020-06-14  2020-06-04-2020-06-14
Landing Page Link  https://bankers.rocketer.com/?utm_source=facebook&utm_medium=paid-social&utm_campaign=rocket-bl-li-lp-NewLPCity&utm_term=rocket&utm_content=rocket&vendor_id=RL  https://bankers.rocketer.com/?utm_source=facebook&utm_medium=paid-social&utm_campaign=rocket-bl-li-lp-NewLPCity&utm_term=rocket&utm_content=rocket&vendor_id=RL   https://bankers.rocketer.com/?utm_source=facebook&utm_medium=paid-social&utm_campaign=rocket-bl-li-lp-NewLPCity&utm_term=rocket&utm_content=rocket&vendor_id=RL

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bankers Life are successful.

Bankers Life Creative Analysis: 

Bankers Life placed a Image ad in 2020-06-04-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bankers Life Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bankers Life has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bankers Life Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-14  2020-06-04-2020-06-14  2020-06-04-2020-06-14
During  11 days  11 days 11 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Bankers Life ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bankers Life, helping Bankers Life to grasp the ad data more clearly.