Top Ads on Bank of Melbourne

Bank of Melbourne Background Introduction:

We are more than just the Bank of Melbourne, we're the bank for Melbourne. Contact us on social 24/7 or call us on 13 22 66 between Mon & Sat 8am-8pm.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Bank of Melbourne has been advertising and marketing on Facebook for many years. And Bank of Melbourne has placed 52 of ads on the Facebook platform in the last month. In the past few years,Bank of Melbourne has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Bank of Melbourne on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Bank of Melbourne. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Bank of Melbourne.

BigSpy

1.Bank of Melbourne Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Bank of Melbourne  Bank of Melbourne  Bank of Melbourne
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Bank of Melbourne Marketing Objectives Analysis: 

Bank of Melbourne has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Bank of Melbourne best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Bank of Melbourne Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Switch to the bank with the way  COVID-19 Support Package Zero monthly account fees. 
Ad Copy Text  We’ll say ‘hi’ with $50 when you open a new Complete Freedom bank account and deposit $500 and...  Our COVID-19 support package for business customers includes a business overdraft facility, so you c...  Our Complete Freedom account with no monthly fees? Noice. T&Cs apply.
Link Description  N/A  N/A  Complete Freedom Account
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 193  269  69
Like 209  22  0

Bank of Melbourne Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Bank of Melbourne Top 1 ads got 209 likes. Bank of Melbourne uses a sentence with the finishing touch title: “Switch to the bank with the way”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Bank of Melbourne shared 193 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Bank of Melbourne should continue to optimize the ad content.

3.Bank of Melbourne Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-02-2020-06-20  2020-06-02-2020-06-07  2020-06-03-2020-06-06
Landing Page Link  https://www.bankofmelbourne.com.au/personal/bank-accounts/transaction-accounts/complete-freedom?cid=bc:EDB:Q3-FY20_2004:psov:3653946:50ge:comp:pros  https://ad.doubleclick.net/ddm/trackclk/N484204.153075FACEBOOKAU/B24106901.272800630;dc_trk_aid=467233204;dc_trk_cid=131912636;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR00wcCpYbWhD37BA2y9Qw7bJPojZ5tbDOT12HhzML9WoSDMVu1H4YhXESw   https://www.bankofmelbourne.com.au/personal/bank-accounts/transaction-accounts/complete-freedom?cid=bc:EDB:Fee-Free_2006:bsov:3653946:tvcc:comp:pros

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Bank of Melbourne are successful.

Bank of Melbourne Creative Analysis: 

Bank of Melbourne placed a Video ad in 2020-06-02-2020-06-20, and got 209 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Bank of Melbourne Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  N/A  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Bank of Melbourne has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Bank of Melbourne Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-06-02-2020-06-07  2020-06-03-2020-06-06
During  19 days  6 days 4 days 
Like  209  22  0
Share  5  2  1
Comment  13  0  0

Advertising effectiveness is a direct manifestation of advertising. Bank of Melbourne ‘s Top 1 ad received 209 likes, 5 shares, 13 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Bank of Melbourne, helping Bank of Melbourne to grasp the ad data more clearly.