Top Ads on Banff Centre for Arts and Creativity

Banff Centre for Arts and Creativity Background Introduction:

We exist to inspire artists and leaders to make their unique contribution to society.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Banff Centre for Arts and Creativity has been advertising and marketing on Facebook for many years. And Banff Centre for Arts and Creativity has placed 57 of ads on the Facebook platform in the last month. In the past few years,Banff Centre for Arts and Creativity has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Banff Centre for Arts and Creativity on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Banff Centre for Arts and Creativity. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Banff Centre for Arts and Creativity.

BigSpy

1.Banff Centre for Arts and Creativity Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Banff Centre for Arts and Creativity  Banff Centre for Arts and Creativity  Banff Centre for Arts and Creativity
Page Categories  Performing Arts  Performing Arts  Performing Arts
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Banff Centre for Arts and Creativity Marketing Objectives Analysis: 

Banff Centre for Arts and Creativity has been operating in Performing Arts for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Banff Centre for Arts and Creativity best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Banff Centre for Arts and Creativity Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mountain Photo Essay Competition  Signature Image Submission Summer Writers Retreat 2020 
Ad Copy Text  ATTN Photographers: The 2020 Mountain Photo Essay Competition is NOW OPEN! We're looking for photos...  Mountain + Adventure Photographers: we're now looking for the 2020 Banff Centre Mountain Film Festiv...  Our Summer Writers Retreat is a self-directed program that offers time and space for writers to retr...
Link Description  The 2020 Photo Essay Competition is now open! Accepting entries now.  The 2020 Submission form is now open for the 45th annual Festival and World Tour! The photographer of the chosen image receives $3000 and worldwide exposure.  In this self-directed summer residency, spend two weeks in the majestic Rocky Mountains deeply focused on your project while engaging with a community of writing peers.
Website Link  bit.ly  l.facebook.com  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 365  467  343
Like 281  398  28

Banff Centre for Arts and Creativity Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Banff Centre for Arts and Creativity Top 1 ads got 281 likes. Banff Centre for Arts and Creativity uses a sentence with the finishing touch title: “Mountain Photo Essay Competition”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Banff Centre for Arts and Creativity shared 365 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Banff Centre for Arts and Creativity should continue to optimize the ad content.

3.Banff Centre for Arts and Creativity Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-01-2020-04-01  2019-12-11-2020-02-26  2020-02-14-2020-02-14
Landing Page Link  https://www.banffcentre.ca/mountain-photo-essay-competition?utm_medium=cpc&utm_source=facebook&utm_campaign=bmfbf_2020_photo_open&fbclid=IwAR1EO1RUT61sBGq587abnFii1WQgR7W_aMOwCf7_wM2qaWUA8L_-f4Emtr4  https://bit.ly/36m7OCE&h=AT3d9ycDyFBDx9P10SF6rchp33V4Ndxg9MnsJ6mbJwjHEGCc1hxiNIll-eCHyh2b-n5z8MQjn68aLPV7a_438GdfaR3nyGM0r1Knj45zDzVRlYxNnSjw98YA3RLu_GMp&s=1   https://www.banffcentre.ca/programs/summer-writers-retreat-2020/20200810?utm_medium=cpc&utm_source=facebook&utm_campaign=2020-q4-arts-literary-arts-summer-writer-retreat&utm_content=post

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Banff Centre for Arts and Creativity are successful.

Banff Centre for Arts and Creativity Creative Analysis: 

Banff Centre for Arts and Creativity placed a Image ad in 2020-04-01-2020-04-01, and got 281 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Banff Centre for Arts and Creativity Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Argentina  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Banff Centre for Arts and Creativity has the best conversion in Argentina, and can advertise more in Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Banff Centre for Arts and Creativity Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-04-01  2019-12-11-2020-02-26  2020-02-14-2020-02-14
During  1 days  78 days 1 days 
Like  281  398  28
Share  113  111  14
Comment  98  17  1

Advertising effectiveness is a direct manifestation of advertising. Banff Centre for Arts and Creativity ‘s Top 1 ad received 281 likes, 113 shares, 98 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Banff Centre for Arts and Creativity, helping Banff Centre for Arts and Creativity to grasp the ad data more clearly.