Top Ads on Banco de Chile

Banco de Chile Background Introduction:

Canal oficial del Banco de Chile. Si tienes dudas o consultas ingresa a la pestaña de atención.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Banco de Chile has been advertising and marketing on Facebook for many years. And Banco de Chile has placed 68 of ads on the Facebook platform in the last month. In the past few years,Banco de Chile has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Banco de Chile on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Banco de Chile. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Banco de Chile.

BigSpy

1.Banco de Chile Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Banco de Chile  Banco de Chile  Banco de Chile
Page Categories  Telecommunication Company  Bank  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  opencart  N/A

Banco de Chile Marketing Objectives Analysis: 

Banco de Chile has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Banco de Chile best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Banco de Chile Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Descuentos para ti  Banco de Chile Descuentos imperdibles 
Ad Copy Text  ¡Todos los sábados de junio! Obtén un 20% en supermercados al usar tu tarjeta #EntelVisa.  Sorprende a Papá en Casa con estos beneficios al comprar con tu Tarjeta Entel visa Inscríbete de...  Todos los domingos al usar tu tarjeta #EntelVisa, tendrás un 20% en grandes tiendas.
Link Description  ¡Más información aquí!  N/A  ¡Más información aquí!
Website Link  ad.doubleclick.net  www.tiendaentelvisa.cl  ad.doubleclick.net
CTA  WATCH_MORE  SHOP_NOW  WATCH_MORE
Text Word Count 92  167  85
Like 23  26  28

Banco de Chile Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Banco de Chile Top 1 ads got 23 likes. Banco de Chile uses a sentence with the finishing touch title: “Descuentos para ti”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Banco de Chile shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Banco de Chile should continue to optimize the ad content.

3.Banco de Chile Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-04-2020-06-18  2020-06-12-2020-06-18  2020-06-04-2020-06-16
Landing Page Link  http://www.entelvisa.cl/wps/wcm/connect/entel-visa/entelvisa/inicio_2015/promociones-descuentos/promociones/dias-de-descuentos?dclid=CKzCm5226ekCFQ2flgodzB4LRA  https://www.tiendaentelvisa.cl/?utm_source=facebook&utm_medium=carrusel_1_bch&utm_campaign=EntelVdiadelpadrejunio   http://www.entelvisa.cl/wps/wcm/connect/entel-visa/entelvisa/inicio_2015/promociones-descuentos/promociones/dias-de-descuentos?dclid=CKvH6vvh7OkCFYrPvAodbTkMHw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Banco de Chile are successful.

Banco de Chile Creative Analysis: 

Banco de Chile placed a Carousel ad in 2020-06-04-2020-06-18, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Banco de Chile Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Banco de Chile has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Banco de Chile Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-06-12-2020-06-18  2020-06-04-2020-06-16
During  15 days  7 days 13 days 
Like  23  26  28
Share  4  3  0
Comment  3  0  3

Advertising effectiveness is a direct manifestation of advertising. Banco de Chile ‘s Top 1 ad received 23 likes, 4 shares, 3 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Banco de Chile, helping Banco de Chile to grasp the ad data more clearly.