Top Ads on Baltimore Police Department

Baltimore Police Department Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Baltimore Police Department has been advertising and marketing on Facebook for many years. And Baltimore Police Department has placed 8 of ads on the Facebook platform in the last month. In the past few years,Baltimore Police Department has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Baltimore Police Department on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Baltimore Police Department. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Baltimore Police Department.

BigSpy

1.Baltimore Police Department Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Baltimore Police Department  Baltimore Police Department  Baltimore Police Department
Page Categories  Police Station  Police Station  Police Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Baltimore Police Department Marketing Objectives Analysis: 

Baltimore Police Department has been operating in Police Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Baltimore Police Department best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Baltimore Police Department Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Baltimore Police Department  Stand up for Our City. Strong Women. Strong City. 
Ad Copy Text  It's not how much you can lift. It's how much you care. #aforceforgood  no setting  no setting
Link Description  N/A  Join the BPD  Join the BPD
Website Link  www.facebook.com  bpdrecruit.org  bpdrecruit.org
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 70  0  0
Like 367  0  0

Baltimore Police Department Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Baltimore Police Department Top 1 ads got 367 likes. Baltimore Police Department uses a sentence with the finishing touch title: “Baltimore Police Department”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Baltimore Police Department shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Baltimore Police Department should continue to optimize the ad content.

3.Baltimore Police Department Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-05  2020-04-22-2020-04-27  2020-04-22-2020-04-27
Landing Page Link  https://www.facebook.com/BaltimoreCityPolice/?_sref_=10156926240156956&refid=28&_ft_=adid.23844785546210641:qid.6834904130724192090:mf_story_key.6732280430022233881:is_sponsored.1:ei.AI@AQJlpg8PmP-ILEUpRLWx5NwoAJtrXMFIAuk9H1FHblwK_eQV8es0uOrOGa87WcDSSsEz4wmoURt4GZq0CK_sNgxW:top_level_post_id.10156926240166956:content_owner_id_new.58771761955:page_id.58771761955:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1591374820:filter.h_nor:tds_flgs.3:actrs.58771761955:page_insights.%7B%2258771761955%22:%7B%22page_id%22:58771761955,%22page_id_type%22:%22page%22,%22actor_id%22:58771761955,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589907437,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156926240166956%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:58771761955,%22page_id%22:58771761955,%22post_id%22:10156926240166956,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://bpdrecruit.org/?utm_content=Video&utm_source=Facebook&utm_medium=Video&utm_campaign=Recruitment2019&ad_source=Facebook&offer=launch   https://bpdrecruit.org/?utm_content=Video&utm_source=Facebook&utm_medium=Video&utm_campaign=Recruitment2019&ad_source=Facebook&offer=launch

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Baltimore Police Department are successful.

Baltimore Police Department Creative Analysis: 

Baltimore Police Department placed a Image ad in 2020-06-05-2020-06-05, and got 367 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Baltimore Police Department Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Italian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Baltimore Police Department has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Baltimore Police Department Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-05  2020-04-22-2020-04-27  2020-04-22-2020-04-27
During  1 days  6 days 6 days 
Like  367  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Baltimore Police Department ‘s Top 1 ad received 367 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Baltimore Police Department, helping Baltimore Police Department to grasp the ad data more clearly.