Top Ads on Balloons & Chapters

Balloons & Chapters Background Introduction:

Balloons & Chapters provides digital comics and novels to you on website, smart phones, and tablet PCs. http://www.balloonsandchapters.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Balloons & Chapters has been advertising and marketing on Facebook for many years. And Balloons & Chapters has placed 13 of ads on the Facebook platform in the last month. In the past few years,Balloons & Chapters has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Balloons & Chapters on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Balloons & Chapters. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Balloons & Chapters.

BigSpy

1.Balloons & Chapters Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Balloons & Chapters  Balloons & Chapters  Balloons & Chapters
Page Categories  Comic Bookstore  Comic Bookstore  Comic Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Balloons & Chapters Marketing Objectives Analysis: 

Balloons & Chapters has been operating in Comic Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Balloons & Chapters best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Balloons & Chapters Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Romance Comics  Romance Comics Romance Comics 
Ad Copy Text  The moment the lightning flashed, Princess Chantal saw the sensational eyes of her bodyguard, and he...  He’s cold-hearted and the worst boss ever…so why does she want to remain by his side?  She thought she was alone in life…until she found him.
Link Description            
Website Link  www.romancecomics.com  www.romancecomics.com  www.romancecomics.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 128  89  56
Like 49  8  1

Balloons & Chapters Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Balloons & Chapters Top 1 ads got 49 likes. Balloons & Chapters uses a sentence with the finishing touch title: “Romance Comics”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Balloons & Chapters shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Balloons & Chapters should continue to optimize the ad content.

3.Balloons & Chapters Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-04-19-2020-06-17  2020-03-02-2020-04-19  2020-01-21-2020-01-27
Landing Page Link  https://www.romancecomics.com/adv/in/id/fb202004hqlc005928?to=/book/comic/id/hqlc005928  https://www.romancecomics.com/adv/in/id/fb202003hqlc005898?to=/book/comic/id/hqlc005898   https://www.romancecomics.com/adv/in/id/fb201911hqlc005388?to=/book/comic/id/hqlc005388

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Balloons & Chapters are successful.

Balloons & Chapters Creative Analysis: 

Balloons & Chapters placed a Carousel ad in 2020-04-19-2020-06-17, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Balloons & Chapters Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Balloons & Chapters has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Balloons & Chapters Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-19-2020-06-17  2020-03-02-2020-04-19  2020-01-21-2020-01-27
During  60 days  49 days 7 days 
Like  49  8  1
Share  20  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Balloons & Chapters ‘s Top 1 ad received 49 likes, 20 shares, 0 comments in just 60 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Balloons & Chapters, helping Balloons & Chapters to grasp the ad data more clearly.