Top Ads on Backstage

Backstage Background Introduction:

Backstage is the world's most trusted casting resource for actors, comedians, filmmakers, casting directors and more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Backstage has been advertising and marketing on Facebook for many years. And Backstage has placed 361 of ads on the Facebook platform in the last month. In the past few years,Backstage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Backstage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Backstage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Backstage.

BigSpy

1.Backstage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Backstage  Backstage  Backstage
Page Categories  Media/News Company  Media/News Company  Campus Building
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Backstage Marketing Objectives Analysis: 

Backstage has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Backstage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Backstage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Voiceover Casting: Record Mindfulness Meditation Scripts at Home + More Gigs  Now Casting: The Hangover On a Golf Course. Start Your Career in Gaming Industry 
Ad Copy Text  Ongoing work for meditation scripts, an audio comedy series, and more are casting voiceover talent r...  Full Feature Film Shooting In Puerto Rico. Travel and meals provided.  no setting
Link Description  Don’t miss any of the great gigs available for voiceover actors!  Casting "Boo's Last Shot," The Hangover on a golf course.  N/A
Website Link  www.backstage.com  www.backstage.com  bachelors.backstagepass.co.in
CTA    APPLY_NOW  CONTACT_US
Text Word Count 109  69  0
Like 1070  1834  0

Backstage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Backstage Top 1 ads got 1070 likes. Backstage uses a sentence with the finishing touch title: “Voiceover Casting: Record Mindfulness Meditation Scripts at Home + More Gigs”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Backstage shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Backstage should continue to optimize the ad content.

3.Backstage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-03-2020-06-20  2020-06-15-2020-06-20  2020-06-06-2020-06-19
Landing Page Link  https://www.backstage.com/magazine/article/voiceover-casting-68077/?utm_campaign=Prospecting+%7C+Conversions+%7C+Content%2BNotices+%7C+US&utm_medium=social&utm_source=facebook&utm_content=Facebook_Mobile_Feed&utm_term&fbclid=IwAR3dPkfZ5yBup-ZKFjd8sBYRk99ebZ4uTqTAtCQS8ywp5B6MLhYBeF14unY  https://www.backstage.com/casting/358396/?utm_source=facebook&utm_medium=social&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bplacement%7D%7D&utm_term=%7B%7Bsite_source_name%7D%7D   https://bachelors.backstagepass.co.in/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Backstage are successful.

Backstage Creative Analysis: 

Backstage placed a Image ad in 2020-06-03-2020-06-20, and got 1070 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Backstage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States,Canada  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Backstage has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Backstage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-15-2020-06-20  2020-06-06-2020-06-19
During  18 days  6 days 14 days 
Like  1070  1834  0
Share  220  331  0
Comment  93  644  0

Advertising effectiveness is a direct manifestation of advertising. Backstage ‘s Top 1 ad received 1070 likes, 220 shares, 93 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Backstage, helping Backstage to grasp the ad data more clearly.