Top Ads on Back Market

Back Market Background Introduction:

Back Market est le (super) marché des produits reconditionnés. Notre mission ? Convertir l'humanité à la re-consommation de masse.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Back Market has been advertising and marketing on Facebook for many years. And Back Market has placed 493 of ads on the Facebook platform in the last month. In the past few years,Back Market has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Back Market on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Back Market. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Back Market.

BigSpy

1.Back Market Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Back Market  Back Market  Back Market
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Back Market Marketing Objectives Analysis: 

Back Market has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Back Market best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Back Market Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Livraisons assurées, produits nettoyés  Livraisons assurées, produits nettoyés Galaxy S9 256 Gb Negro (Midgnight Black) Libre 
Ad Copy Text  Essayer Back Market, c'est l'adopter.  Jusqu’à -70% sur des milliers de produits entièrement remis à neuf ! Vous êtes à un clic de d...   Lo mejor para tu bolsillo y para el planeta. ¡Hasta un 70% de descuento!
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 37  124  74
Like 58  145  0

Back Market Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Back Market Top 1 ads got 58 likes. Back Market uses a sentence with the finishing touch title: “Livraisons assurées, produits nettoyés ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Back Market shared 37 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Back Market should continue to optimize the ad content.

3.Back Market Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-04-27-2020-06-19  2020-04-27-2020-06-19  2020-05-26-2020-06-18
Landing Page Link  https://ad.doubleclick.net/ddm/clk/422911520;224766770;c?https://www.backmarket.fr/iphone/x-reconditionnes.html?utm_source=facebook&utm_medium=paidsocial&utm_campaign=TH_Prospecting&utm_content=LL_iPhone_3-5PCT+Reveal&fbclid=IwAR3pgL3fnR6nqHA8j197nHoZIAFvQuvfRsroHQm3Nydf4MeLCiwyzwWpM-8  https://www.backmarket.fr/iphone/8-reconditionnes.html?utm_source=facebook&utm_medium=paidsocial&utm_campaign=TH_Prospecting&utm_content=LL_iPhone_6-10PCT+Reveal&fbclid=IwAR3j43YE84okekCbcNJ_4fkLGNI0v8CQ5tmML7ZYppYl4BwfxXImPZjfR8s&dclid=CMTKyoWn_ukCFQnDTAIdIkQF7g   https://www.backmarket.es/iphone-7-plus-32-gb-negro-libre-segunda-mano/15028.html?utm_source=facebook&utm_medium=paidsocial&utm_campaign=TH_Retargeting_DPA+Reveal&utm_content=Visitors_Smartphone_30_DPA&fbclid=IwAR3rJZj7JdDlcaeaBZxKS47SJX9GIo0v3pRxqcZA7fXCdPfzpfGQ0xgR8Mc&dclid=CO29lLaVjeoCFRSipwodaLgDNA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Back Market are successful.

Back Market Creative Analysis: 

Back Market placed a Video ad in 2020-04-27-2020-06-19, and got 58 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Back Market Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France,Poland  N/A
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Back Market has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Back Market Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-06-19  2020-04-27-2020-06-19  2020-05-26-2020-06-18
During  54 days  54 days 24 days 
Like  58  145  0
Share  1  6  0
Comment  8  35  0

Advertising effectiveness is a direct manifestation of advertising. Back Market ‘s Top 1 ad received 58 likes, 1 shares, 8 comments in just 54 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Back Market, helping Back Market to grasp the ad data more clearly.