Top Ads on Back to the Roots

Back to the Roots Background Introduction:

http://www.backtotheroots.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Back to the Roots has been advertising and marketing on Facebook for many years. And Back to the Roots has placed 78 of ads on the Facebook platform in the last month. In the past few years,Back to the Roots has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Back to the Roots on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Back to the Roots. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Back to the Roots.

BigSpy

1.Back to the Roots Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Back to the Roots  Back to the Roots  Back to the Roots
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Back to the Roots Marketing Objectives Analysis: 

Back to the Roots has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Back to the Roots best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Back to the Roots Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get 20% off  20% off with code GrowTogether20 Happy Memorial Day  
Ad Copy Text  Who has the best-smelling house on the block? You will with our newest gardening kit - the Windowsi...  Love cooking with fresh herbs & veggies? Grow your own fresh food at home with our at-home gardening...  Here's to the heroes Back to the Roots make indoor gardening easy and fun. Get 25% off with code M...
Link Description  ZERO-RISK GARDENING  Delivered to your door  Delivered to your door
Website Link  backtotheroots.com  backtotheroots.com  backtotheroots.com
CTA  SHOP_NOW  SHOP_NOW  GET_OFFER
Text Word Count 328  368  209
Like 2  21  32

Back to the Roots Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Back to the Roots Top 1 ads got 2 likes. Back to the Roots uses a sentence with the finishing touch title: “Get 20% off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Back to the Roots shared 328 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Back to the Roots should continue to optimize the ad content.

3.Back to the Roots Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-05-2020-06-17  2020-03-31-2020-06-03  2020-05-21-2020-05-25
Landing Page Link  https://backtotheroots.com/products/organic-lavender-windowsill-planter  https://backtotheroots.com/collections/top-sellers/products/indoor-gardening-essentials-bundle?utm_source=fbprospect&utm_medium=FEM_BTTR_FB_CONV_Prospecting_Mushrooms-Lavendar-Misc_Mar2020_Ongoing&utm_campaign=LAL_Super10%25_All_18%2B_ALL_US&fbclid=IwAR2fgJg9t5VZS38m3zkQUNpJ3-7SrR165gJJ_ZwfIAmcehJXADyfJS7C2i4   https://backtotheroots.com/?utm_source=fbprospect&utm_medium=FEM_BTTR_FB_CONV_MemorialDay_May2020_May2020&utm_campaign=LAL_Super10%25_All_18%2B_ALL_US&fbclid=IwAR0I4UJvOIgd7u-uxWc_0PKAqAgQvfiQVYyOFjV97WtGXk6aVgDm4vVaDTw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Back to the Roots are successful.

Back to the Roots Creative Analysis: 

Back to the Roots placed a Image ad in 2020-06-05-2020-06-17, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Back to the Roots Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Back to the Roots has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Back to the Roots Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-17  2020-03-31-2020-06-03  2020-05-21-2020-05-25
During  13 days  65 days 5 days 
Like  2  21  32
Share  0  3  5
Comment  0  2  3

Advertising effectiveness is a direct manifestation of advertising. Back to the Roots ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Back to the Roots, helping Back to the Roots to grasp the ad data more clearly.